Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen für Handel und Hersteller.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
Das Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernetzung, Lokalisierung und mobiler Internetnutzung beim Ladenbesuch aus.
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation.
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation.
The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations and generating huge economic benefits for the communities of the destinations, impacting local economies.
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.
The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations and generating huge economic benefits for the communities of the destinations, impacting local economies.
Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMT0112 - ACTIVIDADES DE GESTIÓN DEL PEQUEÑO COMERCIO".
Los centros logísticos concentran plataformas logísticas de empresas en recintos acotados y les ofrecen servicios especializados a estas y a sus empleados.
This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges.
Contributing to research, knowledge, and discourse on humanitarian logistics and supply chains in Africa, Supply Networks in Developing Countries introduces a unique perspective on the developing world, and how their supply networks can be enhanced and optimized.
This book examines multivocality in 21st-century World Heritage management through an in-depth interdisciplinary exploration of the complexity and plurality of voices on the ground at a specific World Heritage site, offering new perspectives and insights into the established inherent tension between change and heritage conservation.
This book revisits the economic relationship that ties the UK andIreland to the United States in the aftermath of the greatest economic crisisof the past fifty years.
Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages.
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy.
Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von Einkaufsstätten als starke Marken abzielt.
Dieses Buch beschreibt übersichtlich den Order-to-Cash-Prozess und deckt die wichtigsten Schritte von der Bestellung bis hin zur Zahlung aus Sicht der Finanzen ab.
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies.
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies.
The Basics Interior Design series comprises a collection of titles examining the application of interior design principles to different types of space.
The Basics Interior Design series comprises a collection of titles examining the application of interior design principles to different types of space.
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.