If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences.
Most college professors assume students entering higher education come with research and writing skills; because of the current educational focus on content acquisition over skill development, however, that is not the case.
Hunter Thompson's writing is widely read and studied, yet as a methodology and body of work his Gonzo journalism has not been the subject of much critical or theoretical examination.
One Hope: Re-Membering the Body of Christ is a rich ecumenical resource designed to help Catholic and Lutheran communities mark the approaching 500th anniversary of the Reformation.
If you need a reliable tool for technical documentation, this clear and concise reference will help you take advantage of DocBook, the popular XML schema originally developed to document computer and hardware projects.
If you need a reliable tool for technical documentation, this clear and concise reference will help you take advantage of DocBook, the popular XML schema originally developed to document computer and hardware projects.
When you combine the sheer scale and range of digital information now available with a journalists "e;nose for news"e; and her ability to tell a compelling story, a new world of possibility opens up.
When you combine the sheer scale and range of digital information now available with a journalists "e;nose for news"e; and her ability to tell a compelling story, a new world of possibility opens up.
This antiquarian volume contains a comprehensive guide to speaking and writing correctly, with information on grammar, sentence structure, writing letters, common pitfalls, comments on famous pieces of literature and their authors, and much more.
During times of rapid social and religious change, leadership rooted in tradition and committed to the future is the foundation upon which theological schools stand.
Whether writing a best man's speech or putting together a presentation at work, Speech-making and Presentation Made Easy is an invaluable guide to becoming a successful speaker, with easy-to-use, practical advice on how to:- Keep audiences engaged- Prepare, plan and structure- Use visual aids- Inspire your listeners- Present at work- Make wedding and social speeches- Understand body languageMax Atkinson's Lend Me Your Ears provided a sound and thorough manual to public speaking.
In the second edition of this best-selling guide, Nicholas Walliman provides expert, step-by-step advice on managing and developing a successful undergraduate project.
In the second edition of this best-selling guide, Nicholas Walliman provides expert, step-by-step advice on managing and developing a successful undergraduate project.
