This book contributes to the analysis of film from a multimodal and textual perspective by extending formal semantics into the realm of multimodal discourse analysis.
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
Language is the essence of interpersonal behavior and social relationships, and it is social cognitive processes that determine how we produce and understand language.
Language is the essence of interpersonal behavior and social relationships, and it is social cognitive processes that determine how we produce and understand language.
First published in 1994, this book is concerned with certain kinds of wh-clauses, whose interpretations are easily and, the author argues, plausibly rendered by a logicosemantic analysis on which wh-phrases translate as open sentences, that is, as expressions of the semantically interpreted representation which contain free variables.
First published in 1994, this book is concerned with certain kinds of wh-clauses, whose interpretations are easily and, the author argues, plausibly rendered by a logicosemantic analysis on which wh-phrases translate as open sentences, that is, as expressions of the semantically interpreted representation which contain free variables.
First published in 1959, this book aims to provide a practical introduction to semantics, relating the critical study of language to real-life situation, with a wealth of anecdotes and numerous illustrations drawn from everyday personal predicaments.
First published in 1977, this book presents a comprehensive and lucid guide through the labyrinths of semiology and structuralism - perhaps the most significant systems of study to have been developed in the twentieth century.
First published in 1977, this book presents a comprehensive and lucid guide through the labyrinths of semiology and structuralism - perhaps the most significant systems of study to have been developed in the twentieth century.
First published in 1983, the aim of this book is to diagnose linguists' failure to advance satisfactory theories of lexical meaning, then to propose the requirements that such a theory should meet and, drawing on work in philosophy and psychology, to take the first steps towards satisfying these requirements.
First published in 1983, the aim of this book is to diagnose linguists' failure to advance satisfactory theories of lexical meaning, then to propose the requirements that such a theory should meet and, drawing on work in philosophy and psychology, to take the first steps towards satisfying these requirements.
First published in 1959, this book aims to provide a practical introduction to semantics, relating the critical study of language to real-life situation, with a wealth of anecdotes and numerous illustrations drawn from everyday personal predicaments.
In this highly readable and thought-provoking book, Delia Chiaro explores the pragmatics of word play, using frameworks normally adopted in descriptive linguistics.
In this highly readable and thought-provoking book, Delia Chiaro explores the pragmatics of word play, using frameworks normally adopted in descriptive linguistics.
Using a wide-ranging variety of texts the author reviews and evaluates a broad range of approaches to textual commentary, introducing the reader to the fundamental distinction between `actual' and `virtual' worlds in critical practice.
Using a wide-ranging variety of texts the author reviews and evaluates a broad range of approaches to textual commentary, introducing the reader to the fundamental distinction between `actual' and `virtual' worlds in critical practice.
Kenneth Burke: Rhetoric and Ideology is a lucid and accessible introduction to a major twentieth-century thinker those ideas have influenced fields as diverse as literary theory, philosophy, linguistics, politics and anthropology.
Kenneth Burke: Rhetoric and Ideology is a lucid and accessible introduction to a major twentieth-century thinker those ideas have influenced fields as diverse as literary theory, philosophy, linguistics, politics and anthropology.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture.
In this book, first published in 1987, Professor Schleifer sets Greimas' work in its intellectual context and sets forth the development of his distinctive style of interpretation.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture.
`Professor Mahood's book has established itself as a classic in the field, not so much because of the ingenuity with which she reads Shakespeare's quibbles, but because her elucidation of pun and wordplay is intelligently related both to textual readings and dramatic significance.
`Professor Mahood's book has established itself as a classic in the field, not so much because of the ingenuity with which she reads Shakespeare's quibbles, but because her elucidation of pun and wordplay is intelligently related both to textual readings and dramatic significance.