Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
This book contains selected papers presented at the international conference titled 'In Search of Creative Commons: Crisis, Catastrophe, and Responsive Literature in India', held at the Abid Ali Khan Centre for Digital Archive and Translation of Cultures, Gour Mahavidyalaya (College) from 31 August to 2 September, 2023 in collaboration with the Department of English, Dr.
The book is a comprehensive typological study of coordinating conjunctions in Sinitic languages and other languages worldwide, focusing on the grammaticalization pathways through which conjunctions emerge.
The book is a comprehensive typological study of coordinating conjunctions in Sinitic languages and other languages worldwide, focusing on the grammaticalization pathways through which conjunctions emerge.
This book presents a systematic elaboration on Chinese literature and its criticism, with special reference to introducing the predominant role of idea-image.
This book enriches the theory of individuation within Systemic Functional Linguistics, providing an interdisciplinary theoretical model for the study of individuation, which represents a direct contribution to the study of the theory of individuation.
This book enriches the theory of individuation within Systemic Functional Linguistics, providing an interdisciplinary theoretical model for the study of individuation, which represents a direct contribution to the study of the theory of individuation.
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.
This book looks at the translations which appeared in the Philosophical Transactions and whose source texts had appeared in the Journal des Scavans during the period 1665 to 1700.
This book looks at the translations which appeared in the Philosophical Transactions and whose source texts had appeared in the Journal des Scavans during the period 1665 to 1700.
This book is a scholarly anthology that proposes a deep discussion about the multiple ways in which narrative journalism has portrayed nature, human interactions with nature, the global actions and the consequences of activities that have either attempted to explore it, exploit it, harness it, dominate it, and protect it.
This book investigates dispositions in grammatical-normative terms through a contrast between a naturalized paradigm and a Wittgenstein-inspired perspective.
This book investigates dispositions in grammatical-normative terms through a contrast between a naturalized paradigm and a Wittgenstein-inspired perspective.
This book discusses how scientific and other types of cognition make use of models, abduction, and explanatory reasoning in order to produce important, innovative, and possibly creative changes in theories and concepts.
This book discusses how scientific and other types of cognition make use of models, abduction, and explanatory reasoning in order to produce important, innovative, and possibly creative changes in theories and concepts.
This book provides a comprehensive overview of historical and postmodern developments in the Moroccan education system, in order to construct a deeper understanding of its structural, linguistic and epistemic complexities.
This book provides a comprehensive overview of historical and postmodern developments in the Moroccan education system, in order to construct a deeper understanding of its structural, linguistic and epistemic complexities.
Using a framework combining Critical Race Theory and Critical Reflection and Generativity for Transformative Praxis, this book examines both how white preservice teachers conceive of race and racism (habits of mind) and how they react when dealing with race and racism in the classroom (patterns of acting).
Using a framework combining Critical Race Theory and Critical Reflection and Generativity for Transformative Praxis, this book examines both how white preservice teachers conceive of race and racism (habits of mind) and how they react when dealing with race and racism in the classroom (patterns of acting).
This second volume of Black Communication Theory extends the Black communication sphere to include digital as well as non-digital modes of communication for the Black community on the continent of Africa and the Diaspora.
This second volume of Black Communication Theory extends the Black communication sphere to include digital as well as non-digital modes of communication for the Black community on the continent of Africa and the Diaspora.
This book explores Margaret Atwood's distinctive use of language and style, across a selection of her prose texts, through reader-centred, cognitive stylistic analyses.
This book explores Margaret Atwood's distinctive use of language and style, across a selection of her prose texts, through reader-centred, cognitive stylistic analyses.
This book offers an analytical tool for identifying and analysing the linguistic mechanisms that shape American national identity in public discourses.
This book offers an analytical tool for identifying and analysing the linguistic mechanisms that shape American national identity in public discourses.
This book argues that Middle English - and hence Modern English - is a direct descendent of Anglo Norse, the language of Viking settlers who invaded and ruled the north and east of England (the so-called Danelaw) for about 200 years preceding the Norman conquest.
A gripping tale of crime, morality, and redemption-Crime and Punishment is Fyodor Dostoyevsky's masterpiece that delves deep into the psychology of guilt, justice, and human conscience.