Encyclopaedias and reference works

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Make the right decisions about your products and services by listening effectively to the people that matter – your customers

Key Features

• Understand the core components, processes and technologies available for a VOC initiative
• Structure effective VOC programs and turn VOC into actionable product success
• A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them

Book Description

Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods.