Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media.
A practical, skill-based introduction to data analysis and literacy We are swimming in a world of data, and this handy guide will keep you afloat while you learn to make sense of it all.
A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format - radio, TV, podcast, or online.
The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects.
A clear and concise introduction to the different approaches to studying organizational cultureJoann Keyton introduces the basic elements-assumptions, values, and artifacts-of organizational culture, draws on communication and management research findings, and integrates practical applications throughout the text.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
A Student Workbook for Public Speaking: Speak from the Heart asks students to think critically about the speech-making process while building their mastery of the fundamental practical skills of public speaking through a series of exercises and activities.
This exciting text for the hybrid course introduces communication theory, interpersonal communication, and public communication and culture through the lens of contemporary critical theory.
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
Guides to Official Publications, Volume 7: Irish Official Publications provides a compilation of guidelines and summaries concerning Irish official publications.
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
How Newspapers Work is a detailed account of how newspapers work, with emphasis on the mechanics of news gathering and tasks of the reporter, sub-editor, news specialists, and editor.
The story of the development of Taylor and Francis in this text is more than an isolated account of one small company - it throws light on the whole process of scientific communication during the last 200 years.
This companion analyzes, frames, and provokes race in insightful ways that center non white communities' artistic and visual expression in the early modern period, rather than presenting the bias of European artistic and visual depictions of the colonization, enslavement, and subordination of People of Color.
For aspiring journalists, the challenges of dyslexia can seem insurmountable, especially in the face of an educational system that is ill-equipped to help.
These new essays tell the stories of daring reporters, male and female, sent out by their publishers not to capture the news but to make the news--indeed to achieve star billing--and to capitalize on the Gilded Age public's craze for real-life adventures into the exotic and unknown.
Contrary to the common notion that news regarding the unfolding Holocaust was unavailable or unreliable, news from Europe was often communicated to North American Poles through the Polish-language press.
As traditional social hierarchies fall away, ever steeper levels of economic inequality and the entrenchment of new class distinctions lend a new glamor to the idea of aristocracy: witness the worldwide popularity of Downton Abbey, or the seemingly insatiable public fascination with the private lives of the British royal family.
In 1964, President Lyndon Johnson declared an "e;unconditional war"e; on poverty in the form of sweeping federal programs to assist millions of Americans.
If you read (or write) popular science, you might sometimes wonder: how do the authors manage to make subjects that once put you to sleep in science class both so entertaining and approachable?
This work examines both predominately black newspapers in general and four in particular--the Chicago Defender, the Pittsburgh Courier, the Black Dispatch (Oklahoma City), and the Jackson (Mississippi) Advocate--and their coverage of national events.
From the dime novels of the Civil War era to the pulp magazines of the early 20th century to modern paperbacks, lurid fiction has provided thrilling escapism for the masses.
