This innovative collection spotlights the role of media crossovers in humour translation and how the latter is conveyed through new means of communication.
This edited collection examines the potential of dance training for developing socially engaged individuals capable of forging ethical human relations for an ever-changing world and in turn frames dance as a fundamental part of human experience.
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations.
This book challenges the framing of comedic acts as apolitical and it adopts a multimodal critical discourse approach to interrogate the performance of comedy as a form of power.
Gottlob Frege's Uber Sinn und Bedeutung (`On Sense and Reference'), has come to be seen, in the century since its publication in 1892, as one of the seminal texts of analytic philosophy.
Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation.
This ground-breaking book brings together the work of leading theorist, Theo van Leeuwen, on time-based multimodal forms of communication including speech, music, and film.
L’auteur ne fait pas que décrire les enjeux moraux liés aux péripéties des protagonistes des œuvres étudiées, il témoigne également d’un autre mode d’apprentissage du « fait moral » pour nos contemporains.
The papers in this volume examine the current role of grammatical functions in transformational syntax in two ways: (i) through largely theoretical considerations of their status, and (ii) through detailed analyses for a wide variety of languages.
Combining research approaches from biology, philosophy and linguistics, the field of Biosemiotics proposes that animals, plants and single cells all engage in semiosis - the conversion of objective signals into conventional signs.
This engaging book examines the origins and first effects of the concept 'legal semiotics', focusing on the inventor of the term, Roberta Kevelson (1931-1998).
Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness.
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
In this book Umberto Eco argues that translation is not about comparing two languages, but about the interpretation of a text in two different languages, thus involving a shift between cultures.
In comparative syntax a general approach has been pursued over the past decade predicated on the notion that Universal Grammar allows of open parameters, and that part of the job of linguistic theory is to specify what values these parameters may have, and how they may be set, given primary linguistic data, to determine the grammars of particu- lar languages.
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
Senza richiedere prerequisiti il testo si propone di fornire una dimostrazione dei fondamentali teoremi della logica matematica (compattezza, completezza di Gödel, Löwenheim-Skolem) introducendo i concetti sintattici e semantici in modo progressivo, dalla logica booleana a quella predicativa.
This book contributes to the analysis of film from a multimodal and textual perspective by extending formal semantics into the realm of multimodal discourse analysis.
