An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
From Plato to Freud to ecocriticism, the book illustrates dozens of stimulating-and sometimes notoriously complex-perspectives for approaching literature and film.
From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to be.
In this fascinating, provocative account, eminent philosopher John Searle shows how our everyday actions and cultural knowledge are of a metaphysical complexity that is truely staggering.
El presente documento tiene como propósito plantear elementos de discusión cuyo objetivo de largo aliento es ampliar los estudios en torno a la forma como la publicidad puede dar lugar a la descripción, el análisis y la interpretación de las prácticas sociales y culturales que caracterizan cada época.
