This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
El presente trabajo nace como un intento de brindar una explicación semiótica al aporte de sentido que hace el director de fotografía en la construcción de la narración cinematográfica.
'Arguably the most important intellectual alive' New York Times An indispensable collection of Noam Chomsky s talks on the past, present and future of the politics of power Noam Chomsky is universally accepted as one of the world s leading intellectuals of the modern era.
A fascinating account of how the law determines or dismantles identity and personhoodAbused dogs, prisoners tortured in Guantanamo and supermax facilities, or slaves killed by the state-all are deprived of personhood through legal acts.
In his 1932 classic dystopian novel, Brave New World, Aldous Huxley depicted a future society in thrall to science and regulated by sophisticated methods of social control.
In this lively and provocative book, cultural critic Marjorie Garber, who has written on topics as different as Shakespeare, dogs, cross-dressing, and real estate, explores the pleasures and pitfalls of the academic life.
Scott's Shadow is the first comprehensive account of the flowering of Scottish fiction between 1802 and 1832, when post-Enlightenment Edinburgh rivaled London as a center for literary and cultural innovation.
A fascinating account of how the law determines or dismantles identity and personhoodAbused dogs, prisoners tortured in Guantanamo and supermax facilities, or slaves killed by the state-all are deprived of personhood through legal acts.
In a postcolonial world, where structures of power, hierarchy, and domination operate on a global scale, writers face an ethical and aesthetic dilemma: How to write without contributing to the inscription of inequality?
How the King James Bible has influenced the style of the American novel from Melville to Cormac McCarthyThe simple yet grand language of the King James Bible has pervaded American culture from the beginning-and its powerful eloquence continues to be felt even today.
In this lively and provocative book, cultural critic Marjorie Garber, who has written on topics as different as Shakespeare, dogs, cross-dressing, and real estate, explores the pleasures and pitfalls of the academic life.
In recent years, scholarship on translation has moved well beyond the technicalities of converting one language into another and beyond conventional translation theory.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
En la orden de trabajo del supervisor que inicia la jornada, en la charla breve con los compañeros durante el tiempo libre, en la circulación de la palabra en el call center, en la negociación del comerciante, en la palabra del profesor, en la escritura del poeta y en el grito del ambulante que llama a su futuro cliente constamos que lenguaje y trabajo son realidades íntimamente ligadas, a tal punto que podríamos afirmar que el ser humano es un animal que habla y que trabaja.
Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse.
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures.
Why we must learn to tell new stories about our relationship with the earth if we are to avoid climate catastropheReading literature in a time of climate emergency can sometimes feel a bit like fiddling while Rome burns.
Why we must learn to tell new stories about our relationship with the earth if we are to avoid climate catastropheReading literature in a time of climate emergency can sometimes feel a bit like fiddling while Rome burns.
In recent years, scholarship on translation has moved well beyond the technicalities of converting one language into another and beyond conventional translation theory.
This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.
