Focusing on the electronic media-television, radio, and the Internet-Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
Nancy Armstrong and Leonard Tennenhouse challenge traditional accounts of the origins of modern Anglo-American culture by focusing on the emergence of print culture in England and the North American colonies.
Philosophy, Psychology, and Psychologism presents a remarkable diversity of contemporary opinions on the prospects of addressing philosophical topics from a psychological perspective.
The kaleidoscope, the stereoscope, and other nineteenth-century optical toys analyzed as “new media” of their era, provoking anxieties similar to our own about children and screens.
An examination of “cultural zoning” in China considers why government regulation of online video is so much more lenient than regulation of broadcast television.
An argument that the movement for network neutrality was of a piece with its neoliberal environment, solidifying the continued existence of a commercially driven internet.
An argument that theoretical works can signify through their materiality—their “noise,” or such nonsemantic elements as typography—as well as their semantic content.
An authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans.
An investigation of independent video games—creative, personal, strange, and experimental—and their claims to handcrafted authenticity in a purely digital medium.
The close interdependency of animal emissaries and new media from early European colonial encounters with the exotic to today''s proliferation of animals in digital networks.
An examination of how artists have combined performance and moving image for decades, anticipating our changing relation to images in the internet era.
Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies.
The Growth and Structure of Elizabethan Comedy is a rich exploration of the evolution, dynamics, and cultural underpinnings of comedy during the Elizabethan and Jacobean periods.
Navigating a diversity of religious myths and worldviews in both conventional and nuanced secular ways, this edited volume explores transdisciplinary common knowledge and global citizenship ideology through the lens of spirituality, depth hermeneutics, and multimodality.
Sidra DeKoven Ezrahi's sweeping study of modern Jewish writing is in many ways a long meditation on the thematics of geography in Jewish culture, what she calls the "e;poetics of exile and return.
"e;More than any other living scholar of medieval philosophy, Gyula Klima has influenced the way we read and understand philosophical texts by showing how the questions they ask can be placed in a modern context without loss or distortion.
From Plato to Freud to ecocriticism, the book illustrates dozens of stimulating-and sometimes notoriously complex-perspectives for approaching literature and film.
From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to be.
