First published in 1987, this book is an attempt to re-establish semiotic on the basis of principles consistent with its past history, rather than the 'cultural semiotics' of the European tradition, and especially with the guiding ideas of Peirce and Morris.
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts.
The editors of the Applied Logic Series are happy to present to the reader the fifth volume in the series, a collection of papers on Logic, Language and Computation.
This edited volume explores emotion and its translations through the global world from a variety of different perspectives, as a personal, socio- cultural, ideological, ethical and political, even business investment in the latest phases of globalisation.
Teacher education and research on teaching are surrounded by 'a culture of niceness' which can prevent the expression of problems experienced by teachers and researchers.
Wappo is an indigenous language, generally regarded as a language isolate, which was once spoken in the Russian River Valley, just north of San Francisco, California.
Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.
This text builds upon the over 1500 papers published in peer-reviewed journals revealing that there are more than 200 biological codes in living systems.
Kreative Macher und ihre Kampagnen "Quadratisch praktisch gut" oder "Haribo macht Kinder froh": Werbeslogans wie diese sind wohl jedem bekannt und gehören zu den unvergesslichsten Kampagnen der deutschen Werbebranche.
Creer que los "objetos" estudiados por la sintaxis y por la semántica son los "mismos" que los sujetos hablantes "utilizan" en un plano pretendidamente pragmático, es un error epistemológico fundado en el desconocimiento de la naturaleza construida de los objetos científicos.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to be.
'Arguably the most important intellectual alive' New York Times An indispensable collection of Noam Chomsky s talks on the past, present and future of the politics of power Noam Chomsky is universally accepted as one of the world s leading intellectuals of the modern era.
La memoria urbana en la representacion cinematografica es una conjuncion de los intereses particulares de los autores, la cinematografia y los estudios semioticos del paisaje urbano; usa la arquitectura como amalgama que define el principal interes de la investigacion.
La comunicació publicitària de les grans organitzacions no governamentals per al desenvolupament, és una manifestació més de l'expansió social de la marca en les societats postmodernes?
Al país de los baskos se le llama de muy diversas maneras: País Vasco, Vasconia, Baskonia, País Vasconavarro, Navarra, Euskadi o Euskal Herria, con sus adecuaciones a los diferentes idiomas.
Al país de los baskos se le llama de muy diversas maneras: País Vasco, Vasconia, Baskonia, País Vasconavarro, Navarra, Euskadi o Euskal Herria, con sus adecuaciones a los diferentes idiomas.
