A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90 percent of what you communicate.
Motor Behavior: Control, Learning and Development explores the realm of Motor Behavior, a field intricately examining human action and movement across a lifetime - from their initial acquisition to refinement and evolution.
This book explains the neuronal basis of animal behaviour to final year undergraduates and postgraduates without needing detailed knowledge of neurophysiology.
This book explains the neuronal basis of animal behaviour to final year undergraduates and postgraduates without needing detailed knowledge of neurophysiology.
Discusses brain asymmetry from four perspectives - function, evolution, development and causation - covering a wide range of species, including humans.
Discusses brain asymmetry from four perspectives - function, evolution, development and causation - covering a wide range of species, including humans.
Provides a summary of executive function and dysfunction for practitioners, researchers and educators, including lifespan development, assessment, impact and interventions.
Provides a summary of executive function and dysfunction for practitioners, researchers and educators, including lifespan development, assessment, impact and interventions.
A comprehensive exploration of the history, phenomenology, meanings and causes of hearing voices that others cannot hear (auditory verbal hallucinations).
A comprehensive exploration of the history, phenomenology, meanings and causes of hearing voices that others cannot hear (auditory verbal hallucinations).
Examines how nature and nurture interact over the course of life development, focusing on early childhood, from the developmental scientists working at the cutting edge.
Examines how nature and nurture interact over the course of life development, focusing on early childhood, from the developmental scientists working at the cutting edge.
"e;What I am offering is a critical overview of ideas about depression, some new, some old, which fall under the discipline of 'evolutionary psychology'(EP).
At the heart of this book is one of the most ancient and profound question philosophers, spiritual seekers, and curious individuals have pondered since the beginning of history: "e;Who am I?
How Creativity Happens In The Brain is about the brain mechanisms of creativity, how a grapefruit-sized heap of meat crackling with electricity manages to be so outrageously creative.
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
An Integrative Model of Moral Deliberation maintains that current models of moral deliberation do not effectively deal with contemporary moral complexity because they are based on an inadequate theory of moral cognition.
The toughness model proposed in this book incorporates psychological research and neuroscience to explain how a variety of toughening activities - ranging from confronting mental and physical challenges to meditation - sustain our brains and bodies, and ultimately build our mental and psychological capacities degenerated by stress and by aging.
Theory of Mind and Science Fiction shows how theory of mind provides an exciting 'new' way to think about science fiction and, conversely, how science fiction sheds light not only on theory of mind but also empathy, morality, and the nature of our humanity.
While brain injury can be a potentially devastating childhood medical condition this book explores the developing field of neuropsychology to suggest it is not inevitable.
Using an innovative translational approach between the work of experimental scientists and clinical practitioners this book addresses the current, modest, understanding of how and why addiction treatment works.
In this ground-breaking book, Aristotelian and evolutionary understandings of human social nature are brought together to provide an integrative, psychological account of human ethics.
