The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses.
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses.
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production.
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production.
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future.
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future.
Awards and Praise for the first edition: Recipient of the 2006 International Association for Relationship Research (IARR) Book Award "e;This text, as it presently stands, is THE go-to text for stalking researchers.
Awards and Praise for the first edition: Recipient of the 2006 International Association for Relationship Research (IARR) Book Award "e;This text, as it presently stands, is THE go-to text for stalking researchers.
There is a huge elephant in the room: organizational decisions are often based on family relationships, rather than on the 'rational' approach advocated by many professionals.
There is a huge elephant in the room: organizational decisions are often based on family relationships, rather than on the 'rational' approach advocated by many professionals.
This volume contains contributions from 24 internationally known scholars covering a broad spectrum of interests in cross-cultural theory and research.
This volume contains contributions from 24 internationally known scholars covering a broad spectrum of interests in cross-cultural theory and research.
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research.
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research.
This book provides an up-to-date integration of some of the most recent developments in social psychological research on social conflict and aggression, one of the most perennial and puzzling topics in all of psychology.
This book provides an up-to-date integration of some of the most recent developments in social psychological research on social conflict and aggression, one of the most perennial and puzzling topics in all of psychology.
This book provides a shortform definitive reference text on the landscape and features of Aotearoa New Zealand that underpin its familiar, though country-specific, ways of caring for the dead.
Sacred Matters explores the multi-disciplinary literature about the role of religion in family life and provides new research and a new theory about ways various aspects of the sacred are helpful and harmful.
Sacred Matters explores the multi-disciplinary literature about the role of religion in family life and provides new research and a new theory about ways various aspects of the sacred are helpful and harmful.
This volume presents a rare occasion where scholars from Europe, North Africa and North America share their research programs and findings revolving around an important theme: integration.