This standard work provides a scholarly and clear introduction to understanding consumer behaviour both for those with practical involvement in marketing and for students in bachelor=s and master=s programs.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions.
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world.
Band 3 des Jahrbuchs für Kulinaristik widmet sich zwei hochaktuellen Themen der historischen und sozialwissenschaftlichen Ernährungsforschung, zum einen dem Fleischkonsum und Fleischverzicht (Teil I) und zum anderen der Ernährung im Kontext des aktuellen Fluchtgeschehens (Teil II).
For all the political branding and rebranding of healthcare in the United States, its fundamental unit of currency remains the doctor-patient relationship.
In this lively study, Rachel Sherman goes behind the scenes in two urban luxury hotels to give a nuanced picture of the workers who care for and cater to wealthy guests by providing seemingly unlimited personal attention.
A bold new interpretation of ''consumer revolution'' in 18th-century Europe, examining globalization and the politics of consumption in the age of Revolution.
In the late nineteenth century, migrants from Jamaica, Colombia, Barbados, and beyond poured into Caribbean Central America, building railroads, digging canals, selling meals, and farming homesteads.
This new text focuses upon the growing interest in the economic behaviour of households and families and examines the microeconomic behaviour of household units and their place in the macroeconomic environment.
Credit and debt appear to be natural, permanent facets of Americans' lives, but a debt-based economy and debt-financed lifestyles are actually recent inventions.
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders.
At a time of growing wealth and income inequality in the United States during recent decades, Class and Inequality in the United States examines the nature and sources of social inequality based on class, race, and gender relations throughout the course of U.
Das Wasser ist der große Protagonist in Mark Arax' epischem Werk, das die Geschichte von der Erschaffung und Erfindung eines Sehnsuchtsortes erzählt, dem tausend Kilometer langen Randstück des nordamerikanischen Kontinents, Kalifornien, das immer schon, gleich ob im Goldrausch oder im Agrarrausch, auf Gedeih und Verderb den wilden Ausschlägen von Dürre und Flut ausgeliefert war.
This volume spotlights the unique problems that often accompany a high-income lifestyle and offers guidelines that can help individuals avoid the pitfalls wealth may bring.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions.