Dieses Standardwerk führt Marketing-Praktiker, Verbraucherschützerinnen und BWL-Studierende wissenschaftlich und anschaulich in das Wissen über das Konsumentenverhalten ein.
Dieses Standardwerk führt Marketing-Praktiker, Verbraucherschützerinnen und BWL-Studierende wissenschaftlich und anschaulich in das Wissen über das Konsumentenverhalten ein.
*** 'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad 'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times 'The book is a blueprint for anyone who wants to do better' - VOGUE 'SUCH integrity.
In der Epoche nach dem Boom entstanden neue Formen der politischen Teilhabe; Konsumpraktiken wurden erstmals als eine Form politischen Handelns angesehen und konnten nun dazu dienen, Gestaltungsansprüche auch jenseits nationalstaatlicher und institutioneller Grenzen wirksam werden zu lassen.
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
Entdecken Sie die faszinierende Welt des japanischen Reisweins in *"Sake: Die Kunst des japanischen Reisweins – Die Kultur des japanischen Nationalgetränks"*.
Globalizing Responsibility: The Political Rationalities of Ethical Consumption presents an innovative reinterpretation of the forces that have shaped the remarkable growth of ethical consumption.
Globalizing Responsibility: The Political Rationalities of Ethical Consumption presents an innovative reinterpretation of the forces that have shaped the remarkable growth of ethical consumption.
El mercado de trabajo es muy dinámico y muchas personas no logran encontrar empleos por falta de preparación, no solo en el área académica sino porque no comprenden lo que el empleador piensa o desea.
A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing.
A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing.
In Gabriel Garcia Marquez's novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that ';incredible things are happening in this world.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
A Year Without "e;Made in China"e; provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives.