An den Grenzen des Wachstums stellt sich eine Zukunftsfrage: Wie lässt sich unsere Welt so gestalten, dass möglichst viele Menschen ein gutes Leben führen können?
Warum die Hälfte aller Lebensmittel auf dem Müll landetDer im Oktober 2010 gezeigte – und inzwischen in 12 Ländern ausgestrahlte – Film »Frisch auf den Müll« von Valentin Thurn bescherte der ARD eine Rekordquote.
Die neue Lust am SelbermachenDas Selbermachen ist zurück – und es sieht so ganz anders aus als früher: Baumärkte drehen verrückte Werbespots, statt in die Kleingärtnerkolonie geht's zum urban gardening – und alle Welt tauscht plötzlich Einmachrezepte übers Internet aus.
The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour.
The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour.
Dieses Standardwerk führt Marketing-Praktiker, Verbraucherschützerinnen und BWL-Studierende wissenschaftlich und anschaulich in das Wissen über das Konsumentenverhalten ein.
Dieses Standardwerk führt Marketing-Praktiker, Verbraucherschützerinnen und BWL-Studierende wissenschaftlich und anschaulich in das Wissen über das Konsumentenverhalten ein.
Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview:Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users.
An expos of "e;the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals,"e; The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.
*** 'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad 'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times 'The book is a blueprint for anyone who wants to do better' - VOGUE 'SUCH integrity.
Sitting in the ruins of the Third Reich, most Germans wanted to know which of the two post-war German states would erase the material traces of their wartime suffering most quickly and most thoroughly.
Balancing psychological, conceptual and historical analyses with examples drawn from popular culture and mass media, Rami Gabriel traces the ways in which beliefs about the self - including dualism, individualism, and expressivism - influence consumer behaviour.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders.
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms.
