Dieses Standardwerk führt Marketing-Praktiker, Verbraucherschützerinnen und BWL-Studierende wissenschaftlich und anschaulich in das Wissen über das Konsumentenverhalten ein.
Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview:Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users.
An expos of "e;the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals,"e; The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.
*** 'This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world' - Layla Saad 'A critique on what we buy, how it's made and the systems behind it that make an unfair and broken cycle' - New York Times 'The book is a blueprint for anyone who wants to do better' - VOGUE 'SUCH integrity.
Sitting in the ruins of the Third Reich, most Germans wanted to know which of the two post-war German states would erase the material traces of their wartime suffering most quickly and most thoroughly.
Balancing psychological, conceptual and historical analyses with examples drawn from popular culture and mass media, Rami Gabriel traces the ways in which beliefs about the self - including dualism, individualism, and expressivism - influence consumer behaviour.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders.
The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society.
In der Epoche nach dem Boom entstanden neue Formen der politischen Teilhabe; Konsumpraktiken wurden erstmals als eine Form politischen Handelns angesehen und konnten nun dazu dienen, Gestaltungsansprüche auch jenseits nationalstaatlicher und institutioneller Grenzen wirksam werden zu lassen.
Turkey has witnessed remarkable sociocultural change under the regime of Recep Tayyip Erdogan and his Justice and Development Party (AKP), particularly regarding its religious communities.
Turkey has witnessed remarkable sociocultural change under the regime of Recep Tayyip Erdogan and his Justice and Development Party (AKP), particularly regarding its religious communities.
Niche fashion magazines speak to a highly fashion literate readership and mix the codes of style magazines, glossy women's magazines and art catalogues.
