Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.
In the decade or more since publication of the first edition of Understanding Sport, both sport and wider global society have undergone profound change.
In the decade or more since publication of the first edition of Understanding Sport, both sport and wider global society have undergone profound change.
The Routledge Handbook of Sport, Gender and Sexuality brings together important new work from 68 leading international scholars that, collectively, demonstrates the intrinsic interconnectedness of sport, gender and sexuality.
The Routledge Handbook of Sport, Gender and Sexuality brings together important new work from 68 leading international scholars that, collectively, demonstrates the intrinsic interconnectedness of sport, gender and sexuality.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.
This book combines historical and ethnographic components in examining the ideas about human variation subscribed to by coaches, commentators and sportspeople themselves.
This book combines historical and ethnographic components in examining the ideas about human variation subscribed to by coaches, commentators and sportspeople themselves.
Lifestyle Migration and Residential Tourism represent a major trend in individualized societies worldwide, which is attracting a rapidly growing interest from the academic community.
Lifestyle Migration and Residential Tourism represent a major trend in individualized societies worldwide, which is attracting a rapidly growing interest from the academic community.
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios.
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios.
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games.
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games.
