The London 2012 Olympics and Paralympics were seen as a success and the hosts were praised for the promotion of equality, tolerance and unity as well as inspiring a legacy to continue these values.
Drawing on hundreds of interviews with 15-22 year old straight and gay male athletes in both the United States and the United Kingdom, this book explores how jocks have redefined heterosexuality, and no longer fear being thought gay for behaviors that constrained men of the previous generation.
The phenomenon of transnational health care has grown rapidly over recent years and this book provides a comprehensive landscape of diverse research communities' attempts to capture its implications for existing bodies of knowledge in selected aspects of medicine, medical ethics, health policy and management, and tourism studies.
This book examines the London 2012 opening and closing ceremonies and the handover to Rio 2016 as articulations of national and cosmopolitan belonging.
Analysing the politics of the 2012 London Olympics, Stephen Wagg examines the framing of London's bid to host the Games, arguments about the Games' likely impact and the establishment of 'Fortress London' to protect the Games.
Drawing on children's narratives about their everyday life this book explores how children come to understand the process of socialization at home, at school and in the neighbourhood as an embodied and biographical experience.
This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.
This book offers historical and contemporary international analysis of fraud and corruption in sport, including a diverse range of cases from the sporting world including football, cricket, horse racing and boxing.
This book analyses the relationship between the Olympic Games, with its ethos of openness and collectivism, and the security concerns and surveillance technologies that are becoming increasingly prevalent in the organisation of public events.
Drawing upon field work and interviews with cultural workers in the UK and Australia, this book examines the cultural work experiences of rural, regional and remotely located creative practitioners, and how this sits within local economies and communities.
Written by over 200 leading experts from over seventy countries, this handbook provides a comprehensive, state-of-the-art overview of the latest theory and research on volunteering, civic participation and nonprofit membership associations.
Written against the backdrop of the 2012 London Olympics, this book examines the idea of 'time' in sport, using time as a conceptual lens to explore movement, bodies, sports reporting, memory, disability, technology and the role of the past and the future in sport.
This book explores the relationship between diplomatic discourse and the Olympic Movement, charting its continuity and change from an historical perspective.
This book presents an engaging sociological investigation into how gender is negotiated and performed in ballroom and Latin dancing that draws on extensive ethnographic research, as well as the author's own experience as a dancer.
This book evaluates the moral project of Olympism, analzying the changing value positions adopted in relation to the ideology of Olympism across the period from the 1890s to the present day.
This book explores the social and cultural impact of the Olympic Games, examining gender and sport, the inequalities between nations and people and at what the Games offer and how they are changing, in relation to spectacles, spectatorship and culture, including the links between art and sport.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.
