This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
Football Coaching: Putting the Theory into Practice is an essential guide for any student who is studying not just an undergraduate or postgraduate football coaching degree but any degree that has a focus on coaching.
This fascinating book investigates the sporting traditions, successes, systems, "e;terrains"e; and contemporary issues that underpin sport in New Zealand, also known by its Maori name of Aotearoa.
This fascinating book investigates the sporting traditions, successes, systems, "e;terrains"e; and contemporary issues that underpin sport in New Zealand, also known by its Maori name of Aotearoa.
Soccer is the biggest game in the world and has proved to be an unprecedented phenomenon of social impact, inhabiting a prominent place in the daily lives of millions of human beings, a game that has impact even in the most remote places.
Soccer is the biggest game in the world and has proved to be an unprecedented phenomenon of social impact, inhabiting a prominent place in the daily lives of millions of human beings, a game that has impact even in the most remote places.
As athletes of today grapple with how to use their public platforms to fight for activist causes, Sport and Apartheid South Africa: Histories of Politics, Power, and Protest examines a set of longer histories of sport, 'race', and activism.
As athletes of today grapple with how to use their public platforms to fight for activist causes, Sport and Apartheid South Africa: Histories of Politics, Power, and Protest examines a set of longer histories of sport, 'race', and activism.
This is the first book exploring the concept of home advantage (HA), the well-known beneficial effect that players and teams derive from performing at home in all sports throughout the world.
This is the first book exploring the concept of home advantage (HA), the well-known beneficial effect that players and teams derive from performing at home in all sports throughout the world.
Israeli Football: Culture, Politics, and Identity focuses on the diverse aspects of the evolution of Israeli football and the social effects of these on-going processes.
Israeli Football: Culture, Politics, and Identity focuses on the diverse aspects of the evolution of Israeli football and the social effects of these on-going processes.
Telling an important story about the development of modern Turkey, this fascinating book examines the place of football in Turkish society and the relationship between Turkish sport, nationalism, and globalization.
This book presents a cross-disciplinary examination of the lived experiences of girls and women football players using theoretical insights from sports studies, psychology, sociology and gender studies.
This book presents a cross-disciplinary examination of the lived experiences of girls and women football players using theoretical insights from sports studies, psychology, sociology and gender studies.
This is the first book to introduce key themes in the study of women's rugby from multi-disciplinary perspectives, including history, sociology, gender studies, sport development and sport science.
This is the first book to introduce key themes in the study of women's rugby from multi-disciplinary perspectives, including history, sociology, gender studies, sport development and sport science.
This book takes a close look at discrimination in football in order to illuminate our understanding of the interaction between sport and wider society, politics and culture, particularly in terms of the (re)production of identity.
This book takes a close look at discrimination in football in order to illuminate our understanding of the interaction between sport and wider society, politics and culture, particularly in terms of the (re)production of identity.
This book presents a series of fascinating case studies that show how the lives and bodies of clubs, players and fans around the world are enmeshed with politics.
This book presents a series of fascinating case studies that show how the lives and bodies of clubs, players and fans around the world are enmeshed with politics.
While rivalry is embedded in any sporting event or performance, soccer, the world's most popular mass spectator sport, has been an emblem of such rivalries since its inception as an organized sport.
While rivalry is embedded in any sporting event or performance, soccer, the world's most popular mass spectator sport, has been an emblem of such rivalries since its inception as an organized sport.
The modern game of rugby football has become gladiatorial, whereby muscular athletic players are involved in a form of collision chess with sophisticated defences smothering the offensive skills that were at one time a more dominant feature of the game.
The modern game of rugby football has become gladiatorial, whereby muscular athletic players are involved in a form of collision chess with sophisticated defences smothering the offensive skills that were at one time a more dominant feature of the game.
