Foundations of Managing British Olympics: Institutions Through Time charts how the British contributed to the development of the Olympic Games as an institution, and how they did this through the development of competitive sport through the nineteenth and early twentieth century.
Foundations of Managing British Olympics: Institutions Through Time charts how the British contributed to the development of the Olympic Games as an institution, and how they did this through the development of competitive sport through the nineteenth and early twentieth century.
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.
