This book examines the ways in which sport for development and peace (SDP) offers an opportunity for entrepreneurship to take place through and within sport, and how innovation in the context of SDP contributes to social and economic value for underrepresented and marginalised groups and individuals.
This book examines the ways in which sport for development and peace (SDP) offers an opportunity for entrepreneurship to take place through and within sport, and how innovation in the context of SDP contributes to social and economic value for underrepresented and marginalised groups and individuals.
Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society.
Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society.
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the sport shutdown on all levels of society.
This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the sport shutdown on all levels of society.
This volume offers a critical and complicated picture of how leisure tourism connected the world after the World War II, transforming coastal lands, traditional societies, and national economies in new ways.
This volume offers a critical and complicated picture of how leisure tourism connected the world after the World War II, transforming coastal lands, traditional societies, and national economies in new ways.
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
As esports is one of the new and rapidly growing sports programs at the collegiate level, today's campus leaders are increasingly asked to navigate the complexity of esports.
As esports is one of the new and rapidly growing sports programs at the collegiate level, today's campus leaders are increasingly asked to navigate the complexity of esports.
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.
This is the first book to take an in-depth look at parkrun - the free, weekly, timed 5km run on a Saturday morning - and to examine why its participants love it so much and why it has been such an astonishing success.
This is the first book to take an in-depth look at parkrun - the free, weekly, timed 5km run on a Saturday morning - and to examine why its participants love it so much and why it has been such an astonishing success.
Shedding new light on sport pedagogy and the teaching and coaching of games, this book shows how complexity theory can be used to improve team sport performance, coach education, and young player development.
Shedding new light on sport pedagogy and the teaching and coaching of games, this book shows how complexity theory can be used to improve team sport performance, coach education, and young player development.
This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement.
This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement.
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
As the world grapples with the coronavirus (COVID-19) pandemic, on almost every news website, across social media, as well as in its (many) absences, leisure has taken on new significance in both managing and negotiating a global crisis.
As the world grapples with the coronavirus (COVID-19) pandemic, on almost every news website, across social media, as well as in its (many) absences, leisure has taken on new significance in both managing and negotiating a global crisis.
