As esports is one of the new and rapidly growing sports programs at the collegiate level, today's campus leaders are increasingly asked to navigate the complexity of esports.
As esports is one of the new and rapidly growing sports programs at the collegiate level, today's campus leaders are increasingly asked to navigate the complexity of esports.
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.
This is the first book to take an in-depth look at parkrun - the free, weekly, timed 5km run on a Saturday morning - and to examine why its participants love it so much and why it has been such an astonishing success.
This is the first book to take an in-depth look at parkrun - the free, weekly, timed 5km run on a Saturday morning - and to examine why its participants love it so much and why it has been such an astonishing success.
Shedding new light on sport pedagogy and the teaching and coaching of games, this book shows how complexity theory can be used to improve team sport performance, coach education, and young player development.
Shedding new light on sport pedagogy and the teaching and coaching of games, this book shows how complexity theory can be used to improve team sport performance, coach education, and young player development.
This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement.
This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement.
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
As the world grapples with the coronavirus (COVID-19) pandemic, on almost every news website, across social media, as well as in its (many) absences, leisure has taken on new significance in both managing and negotiating a global crisis.
As the world grapples with the coronavirus (COVID-19) pandemic, on almost every news website, across social media, as well as in its (many) absences, leisure has taken on new significance in both managing and negotiating a global crisis.
This is the first book to investigate the significance of Brexit for sport, with a particular focus on the regulatory and legal challenges that it poses, and the economic and political stresses that are likely to follow in its wake.
This is the first book to investigate the significance of Brexit for sport, with a particular focus on the regulatory and legal challenges that it poses, and the economic and political stresses that are likely to follow in its wake.
Economists have entered into the realm of sports to provide what they believe to be more cogent explanations for sport-related behaviour and to suggest ways in which incentives can improve sports outcomes.
Economists have entered into the realm of sports to provide what they believe to be more cogent explanations for sport-related behaviour and to suggest ways in which incentives can improve sports outcomes.
This book provides a critical examination of the origins and development of stakeholder theory within sport management research and expands the existing literature by providing insights on stakeholding in sport from various perspectives, such as governance, communication and marketing.
This book provides a critical examination of the origins and development of stakeholder theory within sport management research and expands the existing literature by providing insights on stakeholding in sport from various perspectives, such as governance, communication and marketing.
This book examines sport as an inclusive and developmental environment, exploring the conditions by which community sport initiatives can promote personal development, health and social cohesion, particularly for at-risk youth.
This book examines sport as an inclusive and developmental environment, exploring the conditions by which community sport initiatives can promote personal development, health and social cohesion, particularly for at-risk youth.
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport.
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport.
Drawing on primary research within voluntary sports clubs in the UK and secondary analysis of the wider international literature on social capital, this text focuses on the micro-processes of social capital development and how they play out in specific social settings.
Drawing on primary research within voluntary sports clubs in the UK and secondary analysis of the wider international literature on social capital, this text focuses on the micro-processes of social capital development and how they play out in specific social settings.
In many Western nations, community sport coaches occupy a central role in supporting the physical health, mental wellbeing, and wider social development of individuals and communities.
In many Western nations, community sport coaches occupy a central role in supporting the physical health, mental wellbeing, and wider social development of individuals and communities.
This pioneering book in elite athlete wellbeing brings together the narratives of athletes and wellbeing practitioners in high-performance sport with cutting-edge theorizing from world-leading academics to explore pertinent mental wellbeing matters that present for elite athletes both during and after their careers.
