Acknowledging China's established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country.
The America's Cup has always been a hotbed of unbridled ambition, personal agendas, intrigue, spying and, more recently, hard-fought court cases and that's before the boats even get out on the water to race.
This book is a critical exploration of motorsport's contribution to 'the green transition', understood as a societal shift towards a fossil-free future, a circular economy, and greater social inclusiveness.
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.
Sporting mega-events habitually spawn protests from local groups discommoded by the building of new infrastructure, environmental lobbies contesting the long-term legacies of such events, and expressions of outrage at the expenditure of public funds on events often restricted to an elite selection of participants and spectators.
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations.
In the second half of the twentieth century, the Olympics played an important role in the politics of the Cold War and was part of the conflicts between the Capitalist Block, the Socialist Block and Third World countries.
The creative and cultural industries (CCIs) are often seen by markets as critical drivers of economic growth and by governments as feasible ways to foster development.
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.
Cornwall has long been recognised as being one of the hotbeds of English rugby enjoying a level of interest and support even outstripping that of football.
'An excellent read' - Rugby WorldRob Andrew is one of the key figures in modern rugby history: an outstanding international who won three Grand Slams with England and toured twice with the British and Irish Lions, he also played a central role in the game's professional revolution with his trailblazing work at Newcastle.
Sport has long been used as a tool for political gain and many major sporting events are now often framed as a panacea to help combat issues such as rising obesity rates, decreasing physical activity levels and wider urban decline.
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.
Sport is often seen as an indicator of the civic maturity of a community, an aspect of the rights of citizens to health, education and social integration.
Contribution to Western understanding of the nature and manifestations of Shinto through the vast galaxy of historic festivals (matsuri) that are here categorized and analysed.
Olympic Laws: Culture, Values, Tensions is the first book to analyse fully the Olympic legal framework and its application to the IOC and the Olympic Games through a socio-legal lens.
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.
Descubriendo el Potencial: Una Puerta hacia el Éxito en el PadelEn el vasto mundo del deporte, el talento ejerce una fuerza poderosa que impulsa a los jugadores a alcanzar nuevos niveles de rendimiento.
This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution of the national, international and transnational management of football over the last decades.
This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online.
Solution-Focused Practice in Outdoor Therapy presents a comprehensive model for working therapeutically with clients outdoors, with adventure, and in any outdoor setting - from a typical one-hour session to multi-day expeditions.
Following the recent doping scandals that have brought the highest echelons of international sport into disrepute, this book examines the elitism at the core of the World Anti-Doping Agency and considers how the current World Anti-Doping Code might be restructured.
This book explores continental perspectives on football's new geopolitical economy, examining how sport, politics, and the global economy have emerged in different parts of the world.
Activating Urban Waterfronts shows how urban waterfronts can be designed, managed and used in ways that can make them more inclusive, lively and sustainable.
Professional Wrestling and the Commercial Stage examines professional wrestling as a century-old, theatrical form that spans from its local places of performance to circulate as a popular, global product.
