Written by a team of international contributors, from Australia, Europe and the USA, the text uses international case studies and examples to illustrate and highlight discussion.
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
Through the contributions of women working in the creative industries, this timely book explores the role of creativity in their lives, the experiences that have positively contributed to and supported their creativity and their work, as well as how gendered considerations intersect with their involvement in the cultural sphere.
Sportveranstaltungen „gehören“ – entgegen der üblichen Beanspruchung (Stichwort: „Übertragungsrechte“) – nicht im Sinne einer positiven rechtlichen Zuweisung den Sportveranstaltern.
Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experiences connecting facilities, people, and technology.
Offering a complete introduction to sport development policy and practice, this book covers key theory, themes, issues, and debates in sport development, without assuming any prior knowledge on the part of the reader.
Among many legendary episodes from the life and career of men's basketball coach Dean Smith, few loom as large as his recruitment of Charlie Scott, the first African American scholarship athlete at the University of North Carolina at Chapel Hill.
This is the first book in English to offer an overview of the development of the sport industry in Spain and Portugal, examining the social, economic, cultural, and political impact sport has had in this region and on world sport more broadly.
The London 2012 Paralympic Games - the biggest, most accessible and best-attended games in the Paralympics' 64-year history - came with an explicit aim to "e;transform the perception of disabled people in society,"e; and use sport to contribute to "e;a better world for all people with a disability.
By representing their experience of modernity as different from the West in their respective Olympic Games, Asian nations reveal much about the ambitions and anxieties of being an Asian host in the continuing western Olympic hegemony.
The development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies.
In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN, at a time of seismic shifts in the industry.
This book adds to the theoretical development of the emerging fields of experiential learning and outdoor education by examining the central concept, 'experience', and interrogating a central claim of experiential learning: whether, and if so how, a short-term singular experience can transform a participant's life as a whole and in a permanent way.
From the history-steeped 'home of cricket' at Lord's, to the mecca of Indian cricket at Eden Gardens, this encompassing guide ranges across five continents to bring you the best cricket venues the world has to offer.
This book provides a comparative analysis of sport and physical activity policies, processes, and practices across the home nations (England, Scotland, Wales, and Northern Ireland) of the United Kingdom.
Beach Soccer Histories is the first text to consider the sport as a historical, social and cultural phenomenon, to define its traditions, and present leading research on the development and significance of football played on sand.
Using an interdisciplinary approach, Sport, Education and Corporatisation offers an important critique of the intersection between sport organisations, commercial agendas and educational development.
The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society.