Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.
The Changing World of Outdoor Learning in Europe sets out to provide a comprehensive analysis of the economical and political changes that have occurred in European outdoor culture in the preceding two decades, from a diverse range of perspectives including institutional, theoretical, national and educational views.
The Changing World of Outdoor Learning in Europe sets out to provide a comprehensive analysis of the economical and political changes that have occurred in European outdoor culture in the preceding two decades, from a diverse range of perspectives including institutional, theoretical, national and educational views.
The Scandinavian and Nordic countries have some of the highest participation rates in sport and physical activity in the world and are therefore important case studies across a range of subjects, from sport policy to physical activity and health.
The Scandinavian and Nordic countries have some of the highest participation rates in sport and physical activity in the world and are therefore important case studies across a range of subjects, from sport policy to physical activity and health.
Acknowledging China's established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country.
Acknowledging China's established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country.
Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena.
Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena.
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice.
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice.
Stretching is a fundamentally important part of sport and exercise, playing a role in improving performance, and preventing injury and rehabilitation, but its scientific underpinnings have, to this point, been overlooked in book publishing.
Stretching is a fundamentally important part of sport and exercise, playing a role in improving performance, and preventing injury and rehabilitation, but its scientific underpinnings have, to this point, been overlooked in book publishing.
This Second Edition of Management of Turfgrass Diseases has been completely revised and updated to provide the latest information on maintaining a healthy turf and identifying turf diseases.
This Second Edition of Management of Turfgrass Diseases has been completely revised and updated to provide the latest information on maintaining a healthy turf and identifying turf diseases.
Sport has long been used as a tool for political gain and many major sporting events are now often framed as a panacea to help combat issues such as rising obesity rates, decreasing physical activity levels and wider urban decline.
Sport has long been used as a tool for political gain and many major sporting events are now often framed as a panacea to help combat issues such as rising obesity rates, decreasing physical activity levels and wider urban decline.
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.
This book highlights the different roles of youth sport, from sport for all and community sport activities to elite sport and international competitions, to suggest significant new directions for youth sport research and practices.
This book highlights the different roles of youth sport, from sport for all and community sport activities to elite sport and international competitions, to suggest significant new directions for youth sport research and practices.
This ground-breaking book provides fascinating insights into the fast-emerging body of research that explores the relationship between sport, theology and disability within a social justice framework.
This ground-breaking book provides fascinating insights into the fast-emerging body of research that explores the relationship between sport, theology and disability within a social justice framework.
This collection of essays, written by a number of respected sport management scholars, addresses many of the challenges and issues facing today's sport management academic programs.
