* New chapter on sports gambling, plus coverage of eSports, social justice issues in sports and the impact of the COVID-19 pandemic on the sports industry * More international examples and sports figure bios * The examples and applications are clearly presented, and the tone and writing make it accessible even for non-economics majors * Uses three major areas of economics to organise the text: industrial organization, public economics and labor economics * End-of-chapter questions and videos to support students * Instructor resources include PPT slides and instructor manual
The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society.
A no-holds-barred expos on the financial transactions of the world's favourite sport The transfer fees clubs pay to sign top players now top 4 billion a year but much of the money has been flowing out of the game.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports.
Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship.
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.
The Routledge Handbook of Elite Sport Performance is the first book to examine a broad span of performance and support issues in contemporary elite sport; including coaching, sports science and medicine, leadership and management, operating in different societies, living in the system as a performer, and future developments in the domain.
Drugs in Sport is the most comprehensive and accurate text on the emotive, complex and critical subject of performance enhancement and doping within sport.
The Official History of the Tour de France is a celebration of one of the greatest annual sporting events, and the premier competition in world cycling.
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment.
This book provides a comprehensive analysis of the illicit practice of football trafficking, focusing on the exploitation of underage African players being transferred to Europe.
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability.
This book critically investigates the declining status of creative workers in contemporary societies following changes associated with the neoliberal creativity discourse - from the distribution of resources around cultural production to consumption, and from the management of 'labour time' to 'life time'.
This fascinating collection of essays explores the complex economic, political, cultural and social claims over sport, from multi-disciplinary perspectives including philosophy, history, political science and management.
If you are eager to find out the similarities between sports coach and business manager, and what lessons from the world of sports coaching can be applied to both sports and business management, then this is the book for you.
Despite its worldwide following, high levels of investment and scientific complexity, there is a lack of evidence-based literature on the science of human performance in motorsport.
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics.
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place.
Developers, designers and operators are increasingly needing to create versatile sport and leisure amenities that are of lasting value to local and wider communities.
If you are eager to find out the similarities between sports coach and business manager, and what lessons from the world of sports coaching can be applied to both sports and business management, then this is the book for you.
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment.
The nature of arts administration and management has changed dramatically over the last decade with policy, funding and restructuring all playing major parts.
As esports is one of the new and rapidly growing sports programs at the collegiate level, today's campus leaders are increasingly asked to navigate the complexity of esports.
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.
Adventure Education is a form of experiential learning typically associated with activities involving risk, from cooperative games such as raft building to high adventure activities such as rock climbing.
