This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
SHORTLISTED FOR THE SUNDAY TIMES SPORTS BOOK AWARDS 2023 - ILLUSTRATED BOOK OF THE YEARWATERSTONES BEST BOOKS OF 2022 SPORT'A beautiful showcase of such a distinctive part of the game's culture.
For more than seven years, the incisive commentary of Burton and O'Reilly has graced the pages of SportsBusiness Journal, the industry's leading trade journal.
In the tradition of Seabiscuit and The Summer of 49, a gripping sports narrative that brilliantly tells the amazing individual stories of the unforgettable athletes who gathered in Mexico City in a year of dramatic upheaval.
"Clevere Fußballtricks für Kids" ist genau das Richtige für alle, die Spaß mit Ehrgeiz kombinieren und in ihrem Lieblingssport so richtig glänzen wollen.
This volume of wide-ranging essays by sport historians and sociologists examines the complex relations of war, peace and sport through a series of case studies from South and North America, Europe, North Africa, Asia and New Zealand.
Drawing on rich empirical material from elite French sport, this book offers a detailed history of how the concept of doping evolved from the twentieth to the twenty-first century.
The book includes ideas and concepts from psychology in general, particularly sport psychology, and communication sciences, as well as applied sport psychology and case studies.
A collection of some of the worlds greatest adventuresAnyone with a thirst for adventure and a courageous spirit will be captivated by the tales of endurance, determination, strength of mind, and perseverance recounted in this outstanding compilation.
Beginning with the Cleveland Indians’ hard luck during World War II, this thrilling history follows the team through its historic role in racial integration and its legendary postwar comeback.
In national bestseller The Mountain, world-renowned climber and bestselling author Ed Viesturs and cowriter David Roberts paint a vivid portrait of obsession, dedication, and human achievement in a true love letter to the worlds highest peak.
Historical research on the Olympic Movement is highly valuable as it displays processes of continuity and transformation by which knowledge building processes on the Olympic Movement, its structure and on Olympic sport can be expanded.
The Routledge Handbook of Motor Control and Motor Learning is the first book to offer a comprehensive survey of neurophysiological, behavioural and biomechanical aspects of motor function.
Sport Coach Learning and Professional Development describes the genesis and theoretical foundations of an emerging workflow for supporting sport coaches learning and professional development in performance and high performance sport.
Long established as the market leading textbook on sports law, this much-anticipated new edition offers a comprehensive and authoritative examination of the legal issues surrounding and governing sport internationally.
This is the first book to take an in-depth look at parkrun - the free, weekly, timed 5km run on a Saturday morning - and to examine why its participants love it so much and why it has been such an astonishing success.
The second edition of Nutrition and Metabolism in Sports, Exercise and Health offers a clear and comprehensive introduction to sport and exercise nutrition, integrating key nutritional facts, concepts and dietary guidelines with a thorough discussion of the fundamental biological science underpinning physiological and metabolic processes.
More Than Just a Game tracks the explosion of the sports industry in the United States since 1945 and how it has shaped class, racial, gender, and national identities.
Ce livre propose un ensemble de procédés méthodiques qui permettent d’accélérer l’apprentissage de l’aïkido sans exiger plus de temps que celui que les aïkidokas s’imposent habituellement.
