This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
Featuring original interviews with Everest mountain guides and climbers, this is ';a fast-moving, nuanced account of the peak's transformation from the ultimate mountaineering challenge into a booming business opportunity' (Joshua Hammer, New York Times bestselling author).
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.
The Texas Rangers are 2023 World Series championsHistory was made in 2023, as the Texas Rangers triumphed over the Arizona Diamondbacks to seize their first World Series championship since arriving in the Lone Star State in 1972.
Taking us from the beginning of our story to the present day, A Cold Spell examines how ice has shaped our thoughts, actions and societies and what it means for us that it is rapidly disappearing from our planet'A warm-hearted tale of the bizarre, something to cuddle up with in the bleak midwinter .
Officially licensed,The National Baseball Hall of Fame Collection gathers biographies, statistics, and photos of over 175 members of the most exclusive club in the sport, all in one beautiful book every baseball fan should own.
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
To many, an association between Jews and sports seems almost oxymoronic--yet Jews have been prominent in boxing, basketball, and fencing, and some would argue that hurler Sandy Koufax is America's greatest athlete ever.
The Cold War era spawned a host of anxieties in American society, and in response, Americans sought cultural institutions that reinforced their sense of national identity and held at bay their nagging insecurities.
Er wuchs auf 2000 Metern Höhe in einer Berghütte zwischen Andorra und Frankreich auf, stand mit sechs Jahren zum ersten Mal auf einem Viertausender und durchquerte mit zehn die Pyrenäen der Länge nach.
Celebrate Patrice Bergeron's legend and legacy with this vibrant retrospectiveAfter 19 years, 1,294 games, 427 goals and over 1,000 points in a Bruins uniform, Patrice Bergeron announced in 2023 that he was ready to hang up his skates.
Soccer remains the world's most popular sport with significant numbers of the world's population engaged in grassroots soccer, particularly during childhood and adolescence.
Das Lehrbuch zielt darauf ab die Aspekte Leisten, Leistung und Leistungsbewertung sowie die Themen Diversität und Diversitätssensiblität aus sportpädagogischer Perspektive zusammenzubringen und hierzu Basiswissen aufzuzeigen.
This is the first book to focus on the problem of performance- enhancing substances and methods - also known as doping - in sports from African perspectives.
This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have.
This is the first book to focus on the problem of performance- enhancing substances and methods - also known as doping - in sports from African perspectives.
This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have.
