Surface Design Studio Guide is a complete, how-to guide to over 60 hands-on processes for fabric design from batik and silk screen to felting and smocking.
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel.
The 3rd edition of Color Studies introduces students from all concentrations of visual arts to color theory, the physiology and psychology of color perception, and the physics of color.
In today's highly competitive global market, fashion designers, entrepreneurs, and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them.
Menswear: Business to Style explores the historical beginnings of menswear, setting the stage for today's diverse and exciting industry and preparing students to assume a role in the business as it continues to evolve.
The Towering World of Jimmy Choo is Sex and the City meets Barbarians at the Gate: the story of a London society girl named Tamara Mellon who launched one of the most talked about luxury brands in the world.
Putting on the Dog explores the age-old relationship between humans and animals, providing fascinating details about the historic use of animals as clothing.
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.
Advanced Creative Draping teaches designers and students how to drape fashion-forward, conceptual designs that use elements of couture construction to elevate the work to the highest level of fashion.
Aimed at fashion designers, Fabric for Fashion:The Complete Guide is unique in explaining the behaviour, properties and sustainability impacts of a wide range of natural and man-made fabrics.
Fashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding.
This practical guide explains how to take accurate measurements, introduces key tools and takes you from simple pattern-cutting ideas to more advanced creative methods.
