It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
With three sizes and interchangeable kraft-tex bands, plus custom pockets and straps, the possibilities for this stylish and versatile bag are endless.
Exoticisation undressed is an innovative ethnography that makes visible the many layers through which our understandings of indigenous cultures are filtered and their inherent power to distort and refract understanding.
Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization.
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORMOnline marketing has evolved far beyond just websites and banner ads.
This book provides a thorough introduction to the core principles of SCM and provides a thoughtprovoking analysis of supply chain innovation and technology.
The classic book on the art and history of weaving-now expanded and in full colorWritten by one of the twentieth century's leading textile artists, this splendidly illustrated book is a luminous meditation on the art of weaving, its history, its tools and techniques, and its implications for modern design.
Understanding and applying the principles of ergonomics consistently in an organization not only reduces the risk of employee injuries, but it also reduces an organization's costs and increases productivity.
Intersecting art, science and the scenographic mise-en-sc ne, this book provides a new approach to anatomical drawing, viewed through the contemporary lens of scenographic theory.
The increasing demand for advanced manufacturing processes is making an impact on the Earth's resources, and its industrial practices are producing negative impacts on the environment, such as carbon footprints, energy resources, waste, etc.
This book questions if spherology is a philosophy for designers, giving guidance on ways to read Spheres, how to approach the trilogy's indexicality, and apply the key tropes and ethics of atmospheres to digital design.
Das Entwickeln von Fahrzeugen aller Art ist heute eine eigenständige Wissensdisziplin, die in ihrem gesamten Umfang mit digitalen Tools bearbeitet wird.
This book examines Hong Kong's struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design.
This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping - as well as the evaluation, training and manufacturing - of products, systems and services.
This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage.
This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage.
This book presents the proceedings of the 18th International Conference on Graphic Design in Architecture, EGA 2020, focusing on heritage - including architectural and graphic heritage as well as the graphics of heritage.
This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights.
This book promotes a critical reflection about the research conducted so far in Human-Computer Interaction (HCI) with older people, whose predominant perspective focuses on decline, health, and help.
This book provides a cutting edge analysis of the rapid rise of China's network society and reviews recent key developments within China's internet economy, notably the concepts of "e;Lucky Money"e; and E-Business on Wechat, and Crowd-Funding Platforms.
In the electronics industry today consumer demand for devices with hyper-connectivity and mobility has resulted in the development of a complete system on a chip (SoC).
The proliferation of digital technologies, virtual spaces, and new forms of engagement raise key questions about the changing nature of gender relations and identities within democratic societies.
This book addresses big data as a socio-technical construct with huge potential for innovation in key sectors such as healthcare, government and business.
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
This book is a collection of chapters penned by practitioners from around the world on the impact that disinformation and fake news has had in both the online and social sphere.
