This book reports on innovative research and practices in contemporary design, showing how to integrate different concepts and discussing the emerging role of design in different field, its meaning for humans and citizens, at both local and global level.
This book presents cutting-edge methods and findings that are expected to contribute to significant advances in the areas of communication design, fashion design, interior design and product design, as well as musicology and other related areas.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Within manufacturing industries, lean manufacturing and systems rooted in lean principles stand out as the most effective tool used to enhance productivity, quality, and comprehensive economic, environmental, and social sustainability.
Within manufacturing industries, lean manufacturing and systems rooted in lean principles stand out as the most effective tool used to enhance productivity, quality, and comprehensive economic, environmental, and social sustainability.
In an era dominated by mathematical and statistical models, this book unravels the profound significance of these tools in decoding uncertainties within numerical, observational, and calculation-based data.
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe.
This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia.
The book provides new perspectives from leading researchers accentuating and examining the central role of the built environment in conceiving and implementing multifaceted solutions to the complex challenges of physical and mental health, revealing critical potentials for architecture and design to contribute in more informed and long-term ways to the urgent transition of our society.
Risk, Opportunity, Uncertainty and Other Random Models (Volume V in the Working Guides to Estimating and Forecasting series) goes part way to debunking the myth that research and development cost are somewhat random, as under certain conditions they can be observed to follow a pattern of behaviour referred to as a Norden-Rayleigh Curve, which unfortunately has to be truncated to stop the myth from becoming a reality!
Making tangible connections between theory and practice, ideas and form, this book encourages debate about the artistic, conceptual, and cultural significance of the way things look.
This book offers the reader a comprehensive view of the design space of wearable computers, cutting across multiple application domains and interaction modalities.
Das Fachwissen über Technologien im Polymer Engineering ist neben dem Nachschlagewerk ''Domininghaus'' (Kunststoffe – Eigenschaften und Anwendungen) als Fach- und Lehrwerk zugleich Referenz für die industrielle Produktion und den Einsatz von Polymerwerkstoffen.
This book provides readers with a snapshot of cutting-edge methods and procedures in industrial design, with a particular focus on human-centered and user-experience design, service design, sustainable design and applications of virtual & augmented reality.
Ziel dieses Buches ist die Befähigung zur methodischen Entwicklung bedienerfreundlicher Interfacegestaltung, auf der Basis einer ganzheitlichen Usability-Bewertung.
This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping - as well as the evaluation, training and manufacturing - of products, systems and services.
This book demonstrates and discusses the hypothesis that, within the theory of multiple intelligences, graphic intelligence can be isolated and defined as the ability to use graphic skills to solve problems and create products through the integration and coordination of eye, mind and hand, that is, visual perception, thought and graphic representation.
How honeybees make collective decisions-and what we can learn from this amazing democratic processHoneybees make decisions collectively-and democratically.
An authoritative, richly illustrated history of six centuries of global protest artThroughout history, artists and citizens have turned to protest art as a means of demonstrating social and political discontent.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.
