This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis.
This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice.
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.
This book gathers the proceedings of the I-ESA'18 Conference, which was organised by the Fraunhofer IPK, on behalf of the European Virtual Laboratory for Enterprise Interoperability (INTEROP-VLab) and the DFI, and was held in Berlin, Germany in March 2018.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works.
This book provides a review of advanced topics relating to the theory, research, analysis and implementation in the context of big data platforms and their applications, with a focus on methods, techniques, and performance evaluation.
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society.
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape.
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality.
In 2010, the 5th edition of the textbook, "e;Statistics Applied to Clinical Studies"e;, was published by Springer and since then has been widely distributed.
This book provides a tutorial in the use of Altair Compose and Altair Activate, software packages that provide system modeling and simulation facilities.
This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others.
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm.
Transform your professional world with ChatGPT and OpenAI-master prompt design to revolutionize development, marketing, research, and enterprise implementationKey FeaturesTurn ChatGPT into your companion for marketing, research, personal productivity, art and codingLearn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered resultsBuild custom GPTs and assistants tailored to your specific business needs and workflowsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionPractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT.
Statistiques sociales avec IBM SPSSMD est un cahier d’exercices conçu pour accompagner le manuel de William Fox, Statistiques sociales, publié aux Presses de l’Université Laval (Québec) et chez De Boeck (Bruxelles).
Three years ago, the first Liquid Legal book compelled the legal profession to reassess its identity and to aspire to become a strategic partner for corporate executives as well as for clients.
This book presents an introduction to linear univariate and multivariate time series analysis, providing brief theoretical insights into each topic, and from the beginning illustrating the theory with software examples.
This book presents advanced research on smart health technologies, focusing on the innovative transformations in diagnosis and treatment planning using medical imaging and data analysed by data science techniques.
The must-read summary of Laurie Windham and Ken Orton's book: "e;The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers"e;.
This book provides a tutorial in the use of Altair Compose and Altair Activate, software packages that provide system modeling and simulation facilities.
This book gives business decision makers and students a clear overview of the history, current applications, and future potential of distributed ledgers and cryptocurrency.
