One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation.
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy.
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy.
Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media.
Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media.
Launched in 2010 as a modest mobile photo-sharing application for Apple's iPhone that uploads images in a square format and add filters that mimic vintage photographs, Instagram has grown to become one of the most-used social media platforms, alongside Facebook and Twitter.
Launched in 2010 as a modest mobile photo-sharing application for Apple's iPhone that uploads images in a square format and add filters that mimic vintage photographs, Instagram has grown to become one of the most-used social media platforms, alongside Facebook and Twitter.
The wave of uprisings and revolutions that swept the Middle East and North Africa between 2010 and 2012 were most vividly transmitted throughout the world not by television or even social media, but in short videos produced by the participants themselves and circulated anonymously on the internet.
2021 CHOICE Outstanding Academic Title WinnerIn a disruptive media landscape characterized by the relentless death of legacy newspapers, Nigeria's Digital Diaspora shows that a country's transnational elite can shake its media ecosystem through distant online citizenjournalism.
Our contemporary age is confronted by a profound contradiction: on the one hand, our lives as workers, consumers and citizens have become ever more monitored by new technologies.
Our contemporary age is confronted by a profound contradiction: on the one hand, our lives as workers, consumers and citizens have become ever more monitored by new technologies.
Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively.
An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world The way we use i-technology is affecting our health and happiness.
Communities serve as basic structural building blocks for understanding the organization of many real-world networks, including social, biological, collaboration, and communication networks.
This book is a foundational guide to graph representation learning, including state-of-the art advances, and introduces the highly successful graph neural network (GNN) formalism.
Diffusion processes in large networks have been used to model many real-world phenomena, including how rumors spread on the Internet, epidemics among human beings, emotional contagion through social networks, and even gene regulatory processes.
Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice.
In THE INTERNET AS A GAME, Jill Anne Morris proposes that by defining internet arguments as games, we can analyze ad hominem and ad baculum arguments coming from online mobs and trolls using procedural rhetoric.
In THE INTERNET AS A GAME, Jill Anne Morris proposes that by defining internet arguments as games, we can analyze ad hominem and ad baculum arguments coming from online mobs and trolls using procedural rhetoric.
This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users.
This book is a foundational guide to graph representation learning, including state-of-the art advances, and introduces the highly successful graph neural network (GNN) formalism.
This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users.
The social benefit derived from Online Social Networks (OSNs) can lure users to reveal unprecedented volumes of personal data to an online audience that is much less trustworthy than their offline social circle.
Peer-to-peer exchange is a type of sharing that involves the transfer of valued resources, such as goods and services, among members of a local community and/or between parties who have not met before the exchange encounter.
Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism.
Eager business owners gain access to the playbooks of 23 of todays most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones.
GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook.
