Von der Facebook-Revolution bis zur Info-Atomisierung: Wie können sich Menschen in einer zunehmend zersplitterten und überfluteten Kommunikationswelt überhaupt noch miteinander verständigen?
7 Principles of Conflict Resolution is the go-to resource for conflict and dispute resolution, whether you're new to the subject or an experienced practitioner.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.
Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum strategischen Einsatz von Corporate Storys in der externen und internen Unternehmenskommunikation.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations.
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century.
Find out what your customers and employees are really thinking with this indispensable resource Scaling Conversations: How Leaders Access the Full Potential of People delivers invaluable strategies for how leaders can make their communications more inclusive and access the voices of those employees who rarely feel empowered to speak up.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company s reputation.
Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Dans un monde où les changements continuent de s’accélérer, les inégalités de s’accroître et les problèmes organisationnels de se complexifier, beaucoup s’entendent pour dire que nous devrons (enfin!
Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
Dieses Buch bietet Ihnen einen knappen und präzisen Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media.
SHORTLISTED: Business Book Awards 2024 - Business Self-Development CategoryThere are moments throughout our lives when our confidence and creativity can make all the difference.
In Canada: A New Tax Haven, Alain Deneault traces Canada's relationship with Britain's Caribbean colonies back through the last half of the twentieth century, arguing that the involvement of Canadian financiers in establishing and maintaining Caribbean tax havens has predisposed Canada to become a tax haven itself - a metamorphosis well under way.