Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.
Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.
Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management.
Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management.
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts.
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts.
First published in 1998, this volume is designed to explore the requisite knowledge, skills and drive which both prospective and practising managers need to possess in order to discharge the duties of the managerial job in an effective manner, as well as contribute meaningfully to the long-term success and survival of their organisations.
First published in 1998, this volume is designed to explore the requisite knowledge, skills and drive which both prospective and practising managers need to possess in order to discharge the duties of the managerial job in an effective manner, as well as contribute meaningfully to the long-term success and survival of their organisations.
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news.
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news.
Going beyond the mechanics of professional communication, this book combines insights into the overlooked implicit demands of corporate communication challenges with the proven strategies and techniques that distinguish professionals as capable communicators and candidates for promotion.
This book is an implementation guide for creating a Lean Culture from the ground up while gaining buy-in from key stakeholders and being able to sustain the results.
This book demonstrates, complete with practical exercises, how to be successful in both your work and your personal life by becoming a truly authentic leader and empathic influencer.
Finalist in the Business Management and Leadership Category of the International Book Awards 2021-------------------------------------------------------------------------------------------------------------------In this new, extensively updated second edition, authors Allyson Stewart-Allen and Lanie Denslow accurately capture the current US business environment and its changes since their best-selling 1st edition published in 2002.
This book demonstrates, complete with practical exercises, how to be successful in both your work and your personal life by becoming a truly authentic leader and empathic influencer.
Finalist in the Business Management and Leadership Category of the International Book Awards 2021-------------------------------------------------------------------------------------------------------------------In this new, extensively updated second edition, authors Allyson Stewart-Allen and Lanie Denslow accurately capture the current US business environment and its changes since their best-selling 1st edition published in 2002.
Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E.
Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life.
'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' Red'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch'Refreshingly relevant and practical' Roksanda IlincicWomen have made great advances in the workplace, but despite that - and the overwhelming amount of career advice out there - the same issues continue to arise: how to succeed in a man's world, how to combine a career with a family, how to be authentic and fit in, and whether it is even possible to achieve a work-life balance while chasing career goals.
This book will protect your audiences from the following disorders: Death by PowerPoint Tedium Compulsive fidgeting Losing-the-Will-to-Live SyndromeNearly all of us have to pitch or present our ideas, whether in a formal setting like a theatre, at a company conference, in a classroom or even selling a concept one-to-one to our boss.