This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
We live in world increasingly shaped by risk, a fact underscored by recent events in the financial markets, science and technology, environmental policy and biosecurity, law enforcement and criminal justice.
YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTUREBased on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends.
This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies.
This title is a practical guide for the millions of men and women who may find themselves dealing with difficult or problematic situations in the workplace.
Dieses Buch zeigt kleinen und mittelständischen Unternehmen (KMU), wo der Mehrwert von Social-Media-Maßnahmen liegt, wie sie diese systematisch planen und dadurch erfolgreich Kunden binden sowie neue Kunden erreichen können.
This book includes reports that managers originate often, reports they may create occasionally, organizational policies, procedures, and work instructions.
Durch gesellschaftliche Veränderungen und Umbrüche wie fortschreitende Digitalisierung, demografischer Wandel, disruptive Innovationen und neue Geschäftsmodelle stehen Organisationen unter einem hohen Transformationsdruck.
Penetration testing is the attempt to professionally break in to an organisation's computer systems, with the goal of determining whether the systems are secure.
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage.
DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREERA nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "e;the speech of their lives"e; in 18 minutes or less.
The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first step to great results is good communication.
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public.
Groundbreaking communication techniques to help professionals increase their impact and influenceDo you want to boost your success and well-being, while finding greater fulfillment and purpose in your life and work?
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers.
Mark Joainig untersucht die Rolle von Werbe-, PR-, Online- und Mediaagenturen in der Zusammenarbeit mit ihren Auftraggebern für eine integrierte Unternehmenskommunikation.
