Dieses Buch bietet eine soziologische Perspektive auf die Flutkatastrophe 2021 im Ahrtal – und zeigt damit Strukturen und Bedingungen auf, welche im Hintergrund der Flutnacht zu ihren tragischen Ausmaßen führten.
Für eine Theoriegeschichte des Journalismus und der Public Relations sind wegweisende Überlegungen bei Aristoteles, Nikolaus von Kues, Francis Bacon, Théophraste Renaudot, Christian Thomasius, Kaspar Stieler, August Ludwig Schlözer, Immanuel Kant, Adam Smith, Joachim von Schwarzkopf und den Autoren der Federalist Papers zu finden.
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding.
A first in the new Business Essentials Series, this book is packed with must-know tools and strategies for the most important business (and life) skill of all-communicationNo matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships.
SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.
Dieses Praxishandbuch zeigt, wie sich Unternehmen mit einer zielgruppenspezifischen Kommunikation bei ihren internen und externen Stakeholdern erfolgreich positionieren.
Expert advice for technical professionals looking to improve their presentation skillsYour technical skills and professional expertise are evidence of your ability to accomplish difficult tasks.
With roots planted firmly in the industrial age, the corporate ladder has been the metaphor used to describe the prevailing one-size-fits-all model for success.
Whether you're thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful.
Jane Mallison is the former head of the English department at New York's prestigious Trinity SchoolMore than five million Americans belong to a book club and members are always looking for new ideasConsumers spend more than a billion dollars on books each yearFeatures Book Smart Recommended Reading sidebars that lead readers to similar books and authors
Der heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen.
The five steps to successful selling, negotiating, and managing multi-culturally Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures.
Durch gesellschaftliche Veränderungen und Umbrüche wie fortschreitende Digitalisierung, demografischer Wandel, disruptive Innovationen und neue Geschäftsmodelle stehen Organisationen unter einem hohen Transformationsdruck.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Creating Effective Presentations: Staff Development with Impact presents a comprehensive approach to creating compelling, interactive staff development sessions.
Robert's Rules of Order, Made Simple For well over a century-- from the hallowed halls of government to the executive boardrooms of Fortune 500 companies, to the meeting halls of labor unions--Roberts Rules of Order has been the how-to authority on applying organizational intelligence to deliberative assemblies.
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
If you feel backed up against a wall built by conflict, this book will teach you proven techniques for stepping outside one's point of view and seeing things from other perspectives.
