The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for.
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process.
The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue.
Dieses essential gibt einen kompakten Überblick zu den aktuellen Herausforderungen der Internen Kommunikation und zu ihren Hebeln als Spiegelbild des unternehmerischen Wandels.
This book presents a collection of research papers that explore how ICT experts, managers, and policymakers can address sustainability issues in digital transformation (DT) by considering people practices, organizational processes, and platform design issues.
America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other.
Unter Anwendung der Frame-Theorie wird in diesem Buch die Rolle von nicht-verbalisiertem Vorwissen in der interkulturellen Markenkommunikation untersucht.
Proven Techniques for Designing and Delivering a Powerful Presentation Every TimeGreat presentations have the power to impact people, boost careers, and generate interest in both the speaker and the topic.
More than 6,000 words and phrases that make the difference between "e;yadda-yadda-yadda"e; and copy that sellsLooking for a better way to say "e;authentic?
Perfect Phrases for the Right Situation, Every TimeWhether it's hiring employees or creating teams, the Perfect Phrases series has the tools for precise, effective communication in any situation.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing.
This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.
Learn the top seven skills Rob has used to have massive success in his network marketing journey and how he has helped thousands of others do the same.
This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world.
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.
