In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth.
The purpose of this book is to provide practicing and aspiring managers, as well as students of management, with a practical and comprehensive reference for getting understood when communicating with their coworkers and those they manage.
Grappling with the Gray offers a collection of case studies, real and hypothetical, intended to ignite thoughtful consideration of ethical dilemmas in our personal and professional lives.
This book provides a stakeholder-centered analysis of projects and explains which identification, analysis, communication, and engagement models are relevant to different types of projects.
This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.
This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders.
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process.
This book provides deep insights into intercultural collaboration among business partners, employees, managers, and entrepreneurs in Chinese-African professional interactions.
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.
This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation.
The Ministry of Truth scrutinizes the information market in the era of the attention economy calling on citizens, public educators and politicians to action in averting the role of BigTech in critical infrastructure.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts.
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them.
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice.
This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources.
This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation.
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders.
Der Band analysiert die Trennung zwischen redaktioneller Berichterstattung sowie PR-Produkten, Marketing und Werbung, die grundsätzlich gefordert wird und in rechtlichen Bestimmungen unter dem Stichwort „Trennungsgrundsatz“ festgeschrieben ist.
"Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht.
Dieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und konsequent zu sichern und weiterzuentwickeln.
Dieses Buch beschreibt alle Phasen eines Content-Marketing-Projekts und macht die systematische Umsetzung in der Praxis direkt anwendbar: Anhand seiner Methode „Content Marketing Excellence“ erläutert der Autor leicht nachvollziehbar, welche Schritte von der Planung über die Produktion und Vermarktung der Inhalte bis zur Erfolgsmessung von Bedeutung sind und welche Stakeholder in welcher Phase tätig werden müssen.
Dies ist ein Buch für alle Führungskräfte, Kommunikations- und Personalverantwortliche, die ihre Rolle als Kommunikatoren überdenken und neu justieren möchten.
Martin Sturmer zeigt in diesem essential, dass Mitarbeiter die besten Markenbotschafter sind – im Unterschied zu externen Influencern überzeugen Kommunikatoren aus dem eigenen Unternehmen (Corporate Influencer) durch Authentizität, Engagement und Fachwissen.
Das essential liefert eine Einführung in das Agilitätskonzept insbesondere als Organisations-, Führungs- und Kommunikationskonzept und definiert den Beitrag der internen Kommunikation im Rahmen dieses Konzepts neu.
Dieses kompakte Lehrbuch bietet Studierenden und Berufseinsteigern einen übersichtlichen und schnellen Zugang zu den relevanten Aspekten der Public Relations.
In diesem Essential stellt Hermann Rock zunächst das in Harvard entwickelte und in der Praxis weithin verbreitete BATNA-Modell (Best Alternative To Negotiated Agreement) vor.
