This invaluable resource gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience.
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse.
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse.
Succeeding in today's global market requires a new set of skills than it did when the pioneers of the twentieth century were making their mark but don't let that intimidate you from expanding your business beyond our borders.
The authors of the national bestseller The Powe of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice.
Chinese Business Negotiation offers readers a comprehensive insight into Chinese negotiation principles, shaped by centuries of cultural tradition and contemporary global business dynamics.
English for IT Communication provides a comprehensive introduction for students and professionals studying IT or computer science and covers all forms of technical communication from emails and memos through procedures to reports and design specs.
Effective communication through authentic leadership A rapidly evolving workplace and disruptive technologies have created a growing demand for transparency and authenticity in communication from business leaders.
Effective communication through authentic leadership A rapidly evolving workplace and disruptive technologies have created a growing demand for transparency and authenticity in communication from business leaders.
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business.
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business.
Get ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without.
Get ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without.
A practical toolkit for handling workplace conflict and difficult conversations Dealing with the Tough Stuff is the business leader's critical guide to handling difficult conversations in the workplace.
A practical toolkit for handling workplace conflict and difficult conversations Dealing with the Tough Stuff is the business leader's critical guide to handling difficult conversations in the workplace.
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:How to ensure your story will be chosen as today's newsHow to gain credibility and achieve effective coverageHow to better communicate with reporters, editors and producersHow to use media coverage to build a distinctive brand imageFrom the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people''s interests first.
In a twenty-first-century global economy, in which multinational companies coordinate and collaborate withpartners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance.
So führen Sie jedes Kundengespräch auf AugenhöheEntdecken Sie die geheimen Taktiken der Verkaufspsychologie und erfahren Sie, wie Sie in jedem Kundengespräch die Oberhand gewinnen.
In einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher.
Learn the tricks-of-the-trade of becoming a great technical communicator Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life?
There's no dearth of books on the logistics of event planning, but not much has been published to address the legal and business issues that concern the thousands of companies that make up this industry.
