In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Die Ideenmacher: Andrea Rohrberg und Alexander Schug präsentieren einen praxisorientierten Ansatz für lustvolles Gründen und eine erfolgreiche Selbstständigkeit in der Kultur- und Kreativwirtschaft.
Meet the new Black friend you never hadAs a Black organizer, community, business, and organization leaders often ask: "e;How do I get diversity in my group?
This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment.
In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth.
Strategische Website-Konzeption, treffgenaue PR-Maßnahmen, kluges Issue Management, Campaigning im Internet und authentischer Dialog mit der Commmunity wollen gelernt sein – gerade von Verbänden, die es oft mit unterschiedlichsten Zielgruppen zu tun haben.
Shortlisted for the CMI Management Book of the Year 2011, Practical Manager Category The Leader's Guide to Influence will show you how to step up your people skills and improve working relationships so you can get the business results you want.
Strategische Website-Konzeption, treffgenaue PR-Maßnahmen, kluges Issue Management, Campaigning im Internet und authentischer Dialog mit der Commmunity wollen gelernt sein – gerade von Verbänden, die es oft mit unterschiedlichsten Zielgruppen zu tun haben.
Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence.
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Dieses Buch bietet eine soziologische Perspektive auf die Flutkatastrophe 2021 im Ahrtal – und zeigt damit Strukturen und Bedingungen auf, welche im Hintergrund der Flutnacht zu ihren tragischen Ausmaßen führten.
Wie Sie Briefe, Akquise-Mailings, Broschüren, Websites, Seminarbeschreibungen und Ihr Profil so formulieren, dass der Kunde überzeugt ist und/oder ein Wiedererkennungseffekt erzielt wird.
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen.
Bio-Brands oder Fair-Trade-Produkte stehen hoch im Kurs, weil Konsumenten heutzutage auf Glaubwürdigkeit setzen und bereit sind, durch Käufe Verantwortung zu übernehmen.
The first book of its kind to offer a unique functionsapproach to managerial communication, Managerial Communicationexplores what the communication managersactually do in business across the planning, organizing,leading, and controlling functions.
To thrive in a world where networks of companies increasingly compete with other networks, managers can no longer focus solely on excellence in planning and execution.
As more of our human interaction moves online and facilitated by digital channels, it becomes increasingly important to understand how being online influences how we interact with others and ourselves.
Meet the new Black friend you never hadAs a Black organizer, community, business, and organization leaders often ask: "e;How do I get diversity in my group?
Dieses Buch zeigt, wie eine systematische Projektkommunikation von Bauvorhaben gelingen kann, wenn sämtliche Stakeholder mit ihren unterschiedlichen Erwartungen von Anfang an eingebunden werden.
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.