For specialists and nonspecialists alike, this perceptive selection of the newest and up and coming tools and techniques of competitive intelligence, offering a well balanced combination of theory and practice.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success.
In diesem Marketing eBook stehen die neuen Herausforderungen bei der Suche nach attraktiven Märkten und Verbesserungen von Wettbewerbspositionen im Vordergrund.
In today's volatile and ambiguous world, organizations need to have the capacity and flexibility to respond rapidly to changes in their environment, both internally and externally.
As climate change continues to threaten both our economic and ecological well-being, countries around the world are trying to implement green strategies that will simultaneously curb emissions and spur economic growth.
Multinational Enterprises and the Law presents the only comprehensive, contemporary, and interdisciplinary account of the various techniques used to regulate multinational enterprises (MNEs) at the national, regional and multilateral levels.
WINNER: Business Book Awards 2018 - Selling the Dream CategoryCompetitive bidding for work is a long-established aspect of business within the professional services and consulting sector.
This book explores the tools that the European rules on State aid place in the hands of competitors when it comes to fighting subsidies and other state measures of financial assistance to firms.
Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated guideAn MBA is the best way to get ahead in business.
An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
While global competitiveness is increasingly invoked as necessary for economic success stories, there are few answers available about how it can be achieved or maintained.
Strategy research and practice has a long tradition of using frameworks, models, tools, and processes to describe, and guide the strategy work of managers.
How a country competes in the world is the crucial factor in determining that country's ability to benefit from international trade in today's global economy.
WINNER: Business Book Awards 2018 - Selling the Dream CategoryCompetitive bidding for work is a long-established aspect of business within the professional services and consulting sector.
In Agatha Christies classic murder mysterySad Cypress, a woman damned by overwhelming evidence stands accused of murdering her romantic rival, and only Hercule Poirot stands between her and the gallows.
Life After Privatization offers a refreshing and original theoretical conceptualization of what happened to stateowned enterprises after they were privatized from the late 1970s onwards.
How digital technology is upending the traditional creative industries-and why that might be a good thingThe digital revolution poses a mortal threat to the major creative industries-music, publishing, television, and the movies.
A biography of venture capitalist and entrepreneur Peter Thiel, the enigmatic, controversial and hugely influential power broker who sits at the dynamic intersection of tech, business and politicsSince the days of the dot-com bubble in the late 1990s, no industry has made a greater global impact than Silicon Valley.
By tracing the evolution of South Korean state-led capitalism and comparing it with other economies, this book critiques prevalent theories including neoliberalism, the developmental state, and institutionalism, and proposes a theoretical alternative focusing on endogenous changes through elites' competition within and outside the state.
Poor access to care in low- and middle-income countries due to high costs, geographic barriers, and a shortage of trained medical staff has motivated many organizations to rethink their model of health service delivery.
In Sight is a memoir about how a love of science and discovery drove Julia Levy, a celebrated scholar and biotech CEO, to work her way through gender bias in order to achieve academic and professional recognition.
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process.
In the 21st century, business innovation faces multifaceted and interdependent challenges that require new concepts, models and tools to drive social and economic transformation.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Antitrust in Germany and Japan presents an innovative, comparative analysis of the development and enforcement of two antitrust regimes, illustrating how each was shaped by American occupation strategies and policies following World War II.
