Chatbots sind Nutzungsinnovationen mit großen Erfolgsversprechen für das Consumer-Marketing, wobei die konsumentenseitige Akzeptanz kritisch für ihren Erfolg ist.
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age.
This book reports on innovations and engineering achievements of industrial relevance, with a special emphasis on industrial engineering developments aimed at improving the quality of processes and products in the context of a sustainable economy.
Dieses Herausgeberwerk vermittelt einen praxisnahen und fundierten Überblick über die Digitalisierung in verschiedenen Branchen sowie von zentralen Unternehmensfunktionen und -prozessen.
This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize.
Collaboration among industry, universities and research institutes plays a vital role in stimulating open innovation, which in turn leads to new products, processes, services and business models.
FINALIST: Business Book Awards 2020 - Start-Up Inspiration CategoryStart-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful.
The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs.
Learning Leadership in a Changing World provides direction and support in the form of the 4R Model of Leadership-a theoretically sound, conceptually straightforward, and educationally powerful framework.
The first comprehensive study of Pliny the Elder's economic thought-and its implications for understanding the Roman Empire's constrained innovation and economic growthThe elder Pliny's Natural History (77 CE), an astonishing compilation of 20,000 "e;things worth knowing,"e; was avowedly intended to be a repository of ancient Mediterranean knowledge for the use of craftsmen and farmers, but this 37-book, 400,000-word work was too expensive, unwieldy, and impractically organized to be of utilitarian value.
Torben Wiedenhöfer erweitert neben den im Usability Engineering intensiv betrachteten und unterstützten Softwareentwicklungsphasen ‚Analyse‘, ‚Design‘ und ‚Implementierung‘ diesen Diskurs durch die Adressierung der ‚Nutzungsphase‘.
In einem Zeitalter der algorithmischen Entscheidungen, in dem präzise Prognosen und persönliche Empfehlungen mittels datengetriebener Geräte berechnet werden, vollzieht sich der menschliche Alltag längst nicht mehr nur mediatisiert, dematerialisiert oder digital transformiert, sondern unterliegt seit einigen Jahren einem datafizierten Wandlungsprozess.
In a world moving towards services, driving service productivity is a central challenge for leaders and members of all types of organisations: for service businesses there is a clear need to be "e;productive"e;, but it is far less clear what this exactly means.
The Emerald Handbook of Women and Entrepreneurship in Developing Economies examines women's role in entrepreneurial practices in a range of developing countries and applies unique strategic contextual frameworks to analyse, interpret and understand individual processes, themes and issues.
Transformations in Mobility provides a panoramic overview of the changing mobility business landscape, helping transportation leaders and consultants make sense of the most important trends, challenges and opportunities impacting this sector.
Das Buch behandelt einen integrierten Managementansatz zur Sicherung einer längerfristigen Wettbewerbsfähigkeit, ausgehend von der aktuellen Situation produzierender Unternehmen in Westeuropa .
The primary objective of this book is to offer readers an insightful exploration into the realms of innovation and sustainability within the textile industry.
Globaler Wettbewerb, gesättigte Märkte und immer kürzere Produktlebenszyklen machen das Innovationsmanagement zu einem wichtigen Faktor des unternehmerischen Erfolges.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works.
This book discusses action-oriented, concise and easy-to-communicate goals and challenges related to quality, reliability, infocomm technology and business operations.
This book is devoted to systematization of experience and identification of prospects for sustainable cooperation to create "e;green"e; supply chains based on environmentally friendly technologies and responsible innovations.
Crossroads of Family Businesses in China: Succession and Transformation studies the intergenerational succession in family-owned businesses, specifically in the Chinese mainland.