Business innovation

WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.

Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice.

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

It all feels pretty overwhelming right now.

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.

SHORTLISTED: Business Book Awards 2022 - Start Up/Scale UpTimes have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.

Retail is defined by disruption; companies either adapt or are replaced by those that will.

Amazon's Fire phone.

Blockchain is a transformative driver for change in all industries.

From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the internet as the great leveler of our age.

Is your business truly ready for the AI revolution?

Is your security strategy keeping pace with innovation and business growth?

Is your security strategy keeping pace with innovation and business growth?

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.

When the winners of today can be dethroned by a surprise new entrant tomorrow, how do you ensure you stay on top?

When we think of global corporations and business in general, do we feel pride in how we do things?

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.

FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.

A David and Goliath story about Ireland's role as prime real estate for the world's largest tech multinationals, and the considerable impact it has had on us as individuals.

The immersive brand experience is revolutionizing brand engagement.

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits.

Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative.

Named as the best overall book on banking of 2022 by Investopedia.

WINNER: NYC Big Book Award 2020 - Business GeneralCompanies that rapidly grow have one thing in common: their leaders create symbiotic relationships between technical, creative and business minds.

The world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance sectors.

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.

Fintech continues to revolutionize financial services.

How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift?

LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.

Trust is an invaluable commodity in any business environment.

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.

How many presentations on innovation have there been recently?

Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems.

Will the workplace of the future be overrun by machines and robots?

WINNER: Independent Press Award 2020 - Technology CategoryBlockchain is the technology behind bitcoin and other crypto-currencies.

Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.