Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.
Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
The digital revolution is changing our world and the fundamentals of business faster than anyone expected, and the responsibility for leading key aspects of enterprise-wide business transformation often falls to the Chief Financial Officer (CFO).
SHORTLISTED: Business Book Awards 2022 - Start Up/Scale UpTimes have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.
Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.
SHORTLISTED: Business Book Awards 2022 - Start Up/Scale UpTimes have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.
FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.
LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.
A David and Goliath story about Ireland's role as prime real estate for the world's largest tech multinationals, and the considerable impact it has had on us as individuals.
Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative.
WINNER: NYC Big Book Award 2020 - Business GeneralCompanies that rapidly grow have one thing in common: their leaders create symbiotic relationships between technical, creative and business minds.
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.