It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
A vivid look at China's shifting place in the global political economy of technology production How did China's mass manufacturing and "e;copycat"e; production become transformed, in the global tech imagination, from something holding the nation back to one of its key assets?
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
This book develops a systematic approach to the role of failure in innovation, using the laboratory notebooks of America's most successful inventor, Thomas Edison.
This book makes a valuable contribution to innovation management in the form of an interdisciplinary analysis of contemporary international approaches.
After decades of stability, power systems are currently undergoing a rapid transition - demand patterns are evolving, while supply sources are shifting to renewable energies at an accelerated pace.
This proceedings volume presents the latest research fromthe worldwide mass customization, personalization and co-creation (MCPC)community bringing together new thoughts and results from various disciplineswithin the field.
Inthis book, leading CEOs, CIOs and experts from international corporationsexplore the role of digitalization and cloud-based processes as the mainbusiness drivers of the 21st century.
Unternehmen sind ständig gezwungen, sich gegenüber ihren Wettbewerbern zu differenzieren, da eine zunehmende Homogenität und Transparenz von Produkten und Dienstleistungen zu verzeichnen ist.
Dieses Lehr- und Arbeitsbuch vermittelt anschaulich und praxisnah das Grundverständnis für Controlling-Informationssysteme am Beispiel der fiktiven Unternehmen Campus Bicycle Allround GmbH und IDES.
Contributing to recent debate on the emergence of digital and agile work, this book explores the implications for labour and employment relations within and beyond organizational boundaries.
This book presents a series of high performance product design (PD) and development best practices that can create or improve product development organization.
Software engineering education has a problem: universities and bootcamps teach aspiring engineers to write code, but they leave graduates to teach themselves the countless supporting tools required to thrive in real software companies.
This book presents a summary of a three-year research project on risk management for the Capture, Transport and Storage of CO2 (CTSC), offering an in-depth study on complex sociotechnical systems and systemic modeling.
There is no denying that the 21st century is data driven, with many digital industries relying on careful collection and analysis of mass volumes of information.
This book introduces and analyzes the models for engineering leadership and competency skills, as well as frameworks for industry-academia collaboration and is appropriate for students, researchers, and professionals interested in continuous professional development.
This book employs a variety of economic and philosophical methodologies in order to discover the philosophical implications of creative destruction, competition regulation, and the role that businesses or market agents play.
Christoph Mandl beschreibt, wie aus Misserfolgen positive Effekte für ein Unternehmen erwachsen können, sofern daraus die richtigen Schlüsse und Konsequenzen gezogen werden.
