Business strategy

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.

Transform HR into a value-driven, strategic engine that delivers measurable business impact.

Transform HR into a value-driven, strategic engine that delivers measurable business impact.

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.

Build a future-ready workforce that delivers strategic results and protects long-term business performance.

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.

Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business.

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.

Build a clear, practical data governance programme that strengthens data quality, reduces risk and improves decision making.

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.

Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business.

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.