FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-FictionBe Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
For decades, we have looked to management theorists, organizational psychologists and economists to tell us how we can squeeze the most out of people at work.
SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship CategoryBeing a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces.
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public RelationsCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
WINNER: Axiom Business Book Award 2025 - Bronze Medal, Digital Media FINALIST: 2025 International Book Awards - Motivational CategoryThe ideal business is productive, collaborative and innovative.
WINNER: Axiom Business Book Award 2025 - Bronze Medal, Digital Media FINALIST: 2025 International Book Awards - Motivational CategoryThe ideal business is productive, collaborative and innovative.
Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.
Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.
SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.
SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
The digital revolution is changing our world and the fundamentals of business faster than anyone expected, and the responsibility for leading key aspects of enterprise-wide business transformation often falls to the Chief Financial Officer (CFO).
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.
