An eye-opening look at the rapidly rising growth of gaming and the companiesincluding Peloton, Burberry, the New York Times, BMW, and Chipotlethat are using games to win over customers.
Based on real-world evidence from senior executives and successful entrepreneurs, this book argues that an effective leader must act like an ambivert: an introvert at times and an extrovert at others.
When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.
This book explores the psychological impact of climate change on organisations and individuals, encouraging the reader to consider the ways in which they can take action to address this critical issue.
Sun Tzu's 'The Art of War' offers readers a comprehensive guide to military strategy and tactics, famously applying principles of warfare to other domains such as business and politics.
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