Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Divided into four main chapters, this book covers the inception on through to the handover of a project and details the three main stages (study stage, design stage, and construction stage) involved with managing any type of project.
Presenting readers with all the need-to-know information on complex construction projects within a single publication, this book expertly focuses on practical issues whilst also providing insights on the law applying to construction projects.
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.
This practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards.
Is it possible for visionary leaders to adhere to their idealism and integrity without becoming casualties of corporate conservatism and executive-level politics?
A powerful "e;how-to-do-it-better"e; book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.
The practices of agile software development and DevSecOps (Development integrated with Security integrated with Operations) differ from traditional linear systems of working.
The text envisages novel optimization methods that significantly impact real-life problems, starting from inventory control to economic decision-making.
The Routledge Handbook of Public Sector Accounting explores new developments and transformations in auditing, management control, performance measurement, risk management and sustainability work in the contemporary world of the public sector and the functioning of accounting and management in that realm.
The Routledge Handbook of Public Sector Accounting explores new developments and transformations in auditing, management control, performance measurement, risk management and sustainability work in the contemporary world of the public sector and the functioning of accounting and management in that realm.
This book illustrates innovative support-decision models, methods, and advanced automation and robotic technologies aimed at enhancing the overall performance of Warehousing and Material Handling (WMH) in terms of time and space efficiency, service levels, labor safety, and ergonomics.
This book describes the characteristics of he five different disciplines of systems which are Systems Theory, Systems Science, Thinking in Systems, Systems Architecting, and Systems Engineering.
Despite the increased push for equality, diversity and inclusion (EDI) in recent years, such initiatives still remain a secondary part of many businesses' organisational focus.
Research shows that companies that employ data-driven decision-making are more productive, have a higher market value, and deliver higher returns for their shareholders.
This book explores the notion of authenticity in leaders and examines how authentic leadership is supported by emotional intelligence (EI), resiliency, and mindfulness.
This book explores the notion of authenticity in leaders and examines how authentic leadership is supported by emotional intelligence (EI), resiliency, and mindfulness.
Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change.
This book comprehensively discusses the modeling of real-world industrial problems and innovative optimization techniques such as heuristics, finite methods, operation research techniques, intelligent algorithms, and agent- based methods.
Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change.
This book comprehensively discusses the modeling of real-world industrial problems and innovative optimization techniques such as heuristics, finite methods, operation research techniques, intelligent algorithms, and agent- based methods.
The practices of agile software development and DevSecOps (Development integrated with Security integrated with Operations) differ from traditional linear systems of working.
Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals.
Healthcare IT is under tremendous pressure in today's environment: Budgets are shrinking; staff are in short supply; cloud, mobile, and data are driving expansion and innovation.
'An excitable, high-octane account' - IndependentIn October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion.
