An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.
Das Buch gibt in komprimierter Form einen umfassenden und realistischen Überblick über die wesentlichen Aufgabenstellungen des Personalwesens im betrieblichen Arbeitsalltag, von der Einstellung bis zur Entlassung.
EKS® ist eine höchst einfache und wirksame Methode, mit deren Hilfe jedermann Spitzenleistungen entwickeln und mit entsprechendem Ehrgeiz nationaler oder internationaler Marktführer werden kann.
Building Business Value through Talent uniquely describes how a CEO and CHRO can accelerate business growth by working together to design and operationalize value-driven talent strategies.
Mit OKR und KPI zu organisatorischer Excellenz: Eine Blaupause für nachhaltiges WachstumIn einer Welt, in der Zielsetzung und Effizienz die Treiber des Unternehmenserfolgs sind, bietet dieses Buch einen unverzichtbaren Leitfaden zur Meisterung von Objectives and Key Results (OKRs) und Key Performance Indicators (KPIs).
With fresh insights on diversity, inclusion, and female leadership, this book will guide managers and organizations as they bridge the gap between research and practice, and better position women in work spaces.
This Study and Revision Guide will ensure you approach your exams feeling confident and prepared through the help of accurate and accessible notes, examiner advice, and exam-style questions on each key topic.
Um den Studierenden die theoretischen Grundlagen der Unternehmensbewertung näher zu bringen, wird die komplexe Materie anhand von praxisorientierten Fällen (eben case by case) veranschaulicht.
Human Rights after Corporate Personhood offers a rich overview of current debates, and seeks to transcend the "e;outrage response"e; often found in public discourse and corporate legal theory.
Manhattan Prep's GMAT Integrated Reasoning & Essay helps prepare students for the essay section of the GMAT as well as the Integrated Reasoning (IR) section of both the GMAT and the Executive Assessment.
WE WANT TO HELP YOU SUCCEED ON THE GMAT*We've put all of our proven expertise into McGraw- Hill's GMAT to make sure you're ready for this difficult exam.
Die beiden Storytelling-Experten Dieter Georg Herbst und Thomas Heinrich Musiolik erklären Schritt für Schritt, wie digitale Geschichten entstehen und wie sie erfolgreich in der Unternehmenskommunikation eingesetzt werden können.
Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and conversational analysis.
Every year thousands of ambitious individuals embark on a career in finance, attracted by its potential to offer meaningful work, good remuneration and professional advancement.
Safeguard your organisation's future with business continuity managementBusiness continuity planning for, protecting against and ensuring recovery from disruptive events is more important than ever.