E-commerce: business aspects

If there's a software startup company in your developer heart, this is the book that will make it happen.

This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection.

Service-Oriented Computing is one of the most promising software engineering trends for future distributed systems.

This book contains the best papers from the International Conference on Web Inf- mation Systems and Technologies (WEBIST 2007), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), endorsed by IW3C2, and held in Barcelona, Spain.

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers.

This volume constitutes the proceedings of the 16th International Conference on Web Services, ICWS 2018, held as Part of SCF 2018 in Seattle, WA, USA in June 2018.

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services.

This volume contains the technical papers presented in the workshops associated with the European Conference on Service-Oriented and Cloud Computing, ESOCC 2016, held in Vienna, Austria, in September 2016: 4th International Workshop on Cloud for IoT, CLloT 2016, Second International Workshop on Cloud Adoption and Migration, CloudWays 2016, First International Workshop on Patterns and Pattern Languages for SOCC: Use and Discovery, PATTWORLD 2016, combined with the First International Workshop on Performance and Conformance of Workflow Engines, PEaCE 2016, IFIP WG SOS Workshop 2016 Rethinking Services ResearCH, ReSeRCH 2016.

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick.

"e;Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business.

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.

Praise for Your Portable Empire "e;In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense e-commerce?

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans.

This book constitutes the refereed proceedings of the Second International Conference on Digital Transformation and Global Society, DTGS 2017, held in St.

This book constitutes the proceedings of the 7th Mediterranean Conference on Information Systems, MCIS 2012, held in Guimaraes, Portugal, in September 2012.

Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.

The availability of effective global communication facilities in the last decade has changed the business goals of many manufacturing enterprises.

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management.

Bitcoin first appeared in 2009, and it's already challenging everything we've come to accept about money, financial institutions, and even government.

This volume of the Lecture Notes in Computer Science series publishes the set of papers accepted for the ICQT 2006 workshop, i.

This book objectively represents the achievements, status quo, and trends of China Internet development in 2021, systematically summarizes the main experience of China Internet development, and deeply analyzes the strategic planning, policies and measures, and development achievements, level, and trends in China in terms of eight aspects, i.

Convergence in crossover service explores the crossover phenomenon, crossover services and the convergence issues that arise in typical crossover scenarios.

Theshipshears onthrough billowing seas Carried on tempest's wings with ease A cry of joy goes up from fore and aft: "e;Our destination is within our grasp!

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change.

The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.

This book constitutes extended, revised and selected papers from the 6th International Conference on Cloud Computing and Services Science, CLOSER 2016, held in Rome, Italy, in April 2016.

This book constitutes the refereed proceedings of the 7th IFIP WG 2.

This book constitutes the refereed proceedings of the 5th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2023, held as part of the 25th International Conference, HCI International 2023, held in Copenhagen, Denmark, in July 2023.

Digital forensics deals with the acquisition, preservation, examination, analysis and presentation of electronic evidence.

This book constitutes the proceedings of the First International Workshop on Dynamic Logic, DALI 2017, held in Brasilia, Brazil, in September 2017.

This book explains how to teach better and presents the latest research on processing educational data and presents traditional statistical techniques as well as probabilistic, interval, and fuzzy approaches.

Many books teach the "e;who / what / where / why / how"e; of professional networking.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.

Harness "e;Code Halos"e; to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events.

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market.

This book constitutes the proceedings of the 12th IFIP WG 8.

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize and in some cases prevent social networking and web 2.

Werbefilter blockieren alles, was nicht relevant ist.

This book constitutes the refereed proceedings of the 5th Conference on AElectronic Governance and Open Society: Challenges in Eurasia, EGOSE 2018, held in St.

Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt.