This book constitutes the refereed proceedings of the Fourth International Symposium on Algorithmic Game Theory, SAGT 2011, held in Amalfi, Italy, in October 2011.
Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications.
This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing.
This book constitutes the proceedings of the International Conference on Services Computing, SCC 2018, as part of SCF 2018, held in Seattle, WA, USA, in June 2018.
This book constitutes the refereed proceedings of the 7th International Symposium on Algorithmic Game Theory, SAGT 2014, held in Haifa, Israel, in October 2014.
Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism.
This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.
Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth sharing for your customers and for your company.
This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016.
Ensure corporate privacy online with this step-by-step guide Whether your company needs to safeguard your customers'personal information, or keep e-intruders from accessing company secrets, your organization must have an effective, organization-wide privacy plan.
This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.
This book constitutes the thoroughly refereed post-conference proceedings of the 7th International Conference on Information Security and Cryptology, Inscrypt 2011, held in Beijing, China, in November/December 2011.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them.
This two-volume set LNCS 12198 and 12199 constitutes the thoroughly refereed proceedings of the 11th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2020, which was supposed to be held as part of the 22st HCI International Conference, HCII 2020, in Copenhagen, Denmark, in July 2020.
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
Tobias Kollmann beschreibt in seinem Lehrbuch „Digital Business“ umfassend die theoretischen Grundlagen und praxisbezogenen Implikationen für das Einkaufs-, Verkaufs-, Handels-, Kontakt- und Kooperationsmanagement auf Basis digitaler Netzwerke.
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORMOnline marketing has evolved far beyond just websites and banner ads.
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.
Das Internet bietet neue Möglichkeiten, Produkte und Werke weltweit in bislang nicht bekanntem Ausmaß zu verbreiten und zu verwerten, und stellt enorme Herausforderungen an das Urheberrecht, was sich in einer Vielzahl von – insbesondere auch höchstrichterlichen – Gerichtsentscheidungen zu diesem Thema und immer neuer Gesetzgebung ausdrückt.
This book explores various e-Services related to health, learning, culture, media and the news, and the influences the Web and related technologies have had and continue to have in each of these areas, both on service providers and service users.
Cash and Dash: How ATMs and Computers Changed Banking uses the invention and development of the automated teller machine (ATM) to explain the birth and evolution of digital banking, from the 1960s to present day.
Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services.
Blockchain, a technology originally developed for cryptocurrency, has evolved into a versatile tool capable of driving significant change across industries and communities.
The three-volume set CCIS 1419, CCIS 1420, and CCIS 1421 contains the extended abstracts of the posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021.
Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate how to' guide for creating, building, and selling an online business.
This volume in the "e;Advances in Management Information Systems"e; series offers a state-of-the-art survey of information systems research on electronic commerce.
This book constitutes the refereed proceedings of the 20 th International Conference on User Modeling, Adaptation, and Personalization, held in Montreal, Canada, in July 2012.
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom"e;Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.
Designing and Evaluating E-Managemnet Decision Tools presents the most relevant concepts for designing intelligent decision tools in an Internet-based multimedia environment and assessing the tools using concepts of statistical design of experiments.
Many of the initial developments towards the Internet of Things have focused on the combination of Auto-ID and networked infrastructures in business-to-business logistics and product lifecycle applications.
Two of the most prolific and challenging authorities on the topic of competitive intelligence (CI) reflect on and respond to the changes in the field over the last decade.